Search engine optimization writing, commonly referred as SEO writing, is a common method used by content creators, editors, and journalists and in sites like Sparkflow.co, housing expert writers to write content which is most related to queries on search engines such as Google and Bing. As a writer, creating search-oriented content is key to having your content get good ratings. Many mistakes are made by upcoming content creators mostly that lead to low ranking and less viewership on a particular page.
SEO writing is an essential part of your content creation. It allows your content to reach as many users as possible by maximizing search results. It allows focusing on your audience specifically targeting quality traffic into your site. At the same time, it aids in lifting your page PR.
In 2019, tricks such as keyword stuffing, using and reusing keyword variants, and using keywords in domain names have gradually lost their effect. SEO writing has upgraded in instilling various ways of maneuvering around content creation sector and ensuring SEO optimization. Below are 5 SEO writing tips in use that will ensure positive results:
1. Solving searchers query
Because of technological advancements, search engines are better at essentially optimizing for addressing tasks at hand to help them achieve what they desire. It implies that writing that best explains the searcher’s needs tends to be highly prized. Content that fails in doing so receive poor ratings or even don’t stay afloat for long. You might get to the top of the results findings but you will certainly be taken out by someone who does a great job in solving searcher’s query.
2. Intent matching
In 2019, intent matching will matter more than matching keywords. As a writer, the need to figure out intent of search is more crucial than creating a keyword domain. Center in solving the problem that poses question you are creating. It is more about delivery than just getting searches.
3. Minimal tagging
The keyword should capture title element and body content. It is crucial to enable the searchers to recognize your work as a successful result. When a searcher sees a keyword that they look for in a title element of the page among search results, he or she is more inclined to clicking on it than if they don’t see it.
Essential tags include:
Embedding keywords in URL field as phrases that people are searching. It is vital for the searcher to think that URL cast in the results tackles what he or she goes on seeking as an answer. It also helps in sense of URL sharing, and thus the anchor text is carried.
They say a picture speaks a thousand words, and it is no different when it comes to content creation. Images play a significant role in convincing searches. They also compliment your work and add more information about the search thus creating traffic on your page.
4. Research on commonly searched topics
It gives you an idea of what searchers are looking for. Instead, you can conform to such keywords and topics searched. This gives you an idea of what should you be writing about and keywords for attracting maximum traffic to your page.
5. Add keywords after writing
Many writers think that writing while ensuring you put in keywords as you go is best. It, however, confuses you and makes it hard putting creativity in your article. Adding keywords after drafting your idea allows you to mold your work into an expectation of searcher, not the page requirements. After that, choose phrases and words that best suit a replacement for keywords given and edit content for fitting expectations.
Application of above-given tips will help you with writing SEO content that best suits topic at hand. Generally, being original will put a beacon on your work making you be one of the sought-after writers.
Written by Emily Watts
Emily Watts is a content creator at EduZaurus and digital marketer.