Tired of writing blog posts but getting no views on them? Do you have difficulty coming up with topics to write about? Trending topics from Twitter, Facebook, and Google can give you ideas for your next post that people are already searching and talking about.
Writing a blog post isn’t about telling people what you want them to know. It’s about providing answers to people’s questions and weighing in on the topics that people are interested in. No matter what your industry or niche is, you can find the topics that people are talking about right now, and become relevant by weighing in on the conversation.
Here are a few places to find out what’s hot and relevant across the web:
Twitter trends shows the hashtags and words that are being most used at the moment on Twitter. They are located on the left sidebar, right under your profile info. The trends are custom tailored to you – they are based on who you follow and your location, but you’ll still get a sense of what’s trending across the nation.
Look through the hashtags and keywords and phrases to find one you’re interested in. Select it view a list of recent tweets that mention it, and to also get ideas on what articles are being written on that topic and people’s sentiments.
Facebook Trending shows the top words and hashtags being shared across Facebook. You can find it on the right sidebar of your home news feed, under your list of friends online. It shows the top 3, but clicking on the “more” link reveals the top 10. In addition, if posts appear in your news feed happens to be trending, whether it’s on the list or not, there will be a trending link right above it.
Selecting one of the links shows all the recent posts across Facebook on that topic. Writing on on of Facebook’s Trending topics gives the added bonus of possibly appearing in the news feed with that trending bar above it, helping your post to catch more attention.
Google Trends, unlike Facebook & Twitter which focus on what is share or posted, presents a different perspective by showing what is being searched. Upon landing on their home page, the left hand side show the top 5 searches right now. Their Hot Searches show the top 5-10 searches of each day, and is updated as the day progresses.
Google also has a few other interesting ways of organizing all that search data. Top Charts shows the top top items in various categories and topics, shown by month. Explore allows you to enter in search terms to see the interest history over the past few years.
Turning Trends into Viral Blog Posts
Scan through all the topics. Find one that you can write on, and somehow still relate back to your industry. Get creative, but don’t overstretch it. If you find a topic that appears on 2 or all 3 of these sources, you know that’s an important topic to put your voice in on. Write a post and publish it that day, and the next day at the latest, because soon that topic won’t be trending anymore.
But that post can still live on and get views on your site if it’s written well. Sure, it’ll spike when you post and then drop in traffic a few days later. But if you write it in a way that will last, then you’ll ensure ongoing traffic. For example, “3 Lessons We Can About [Your Industry] Learn from X Event.” You’re using the trending event topic as the platform, which will get your visitors in. But the content about that event has to be good for it to be shareable. If it is, the post becomes more about those industry lessons, and not the event that becomes old news.
Of course, you probably don’t have the time to spend everyday just writing on the newest stuff. Don’t. Create a backlog of your regular, non-trending posts on written and ready to go. When there’s nothing trending for you to relate to, post those. But every now and then when you do find a topic that’s both trending and relates to the topics of your blog – jump on those.