Digital marketing revolutionized the way we live and do business in the last couple of decades, but the process is not over yet. On the contrary, it’s a field where innovations occur almost on a daily basis, so you have to stay up to date with the latest trends in order to keep pace with competitors.
Why is it so important? Well, it seems like over 70% of marketers worldwide believe that relevant content creation is the most effective SEO and marketing tactic. In such circumstances, you need to embrace state of the art marketing models in the attempt to win over fresh leads.
Our post will present you eight business-critical digital marketing trends for 2019. Without further ado, here are our top picks!
Content Strategy Optimization
Every marketer knows that content is king, but what will it mean in 2019? Our advice is to optimize your content strategy so as to match the needs and expectations of your audience across multiple channels simultaneously.
You need to provide users with an integrated omnichannel experience, which means allowing them to consume the same content and perform the same action regardless of the device type. This will be the only surefire way to ensure effortless engagement and drive conversions in the year to come.
Micro-moments occur when people reflexively turn to a device – increasingly a smartphone – to act on a need to learn something, do something, discover something, watch something, or buy something. It’s a clear signal that you need to offer users instant solutions to everyday problems and design the content accordingly. The process is simple – briefly answer commonly asked questions and add CTAs to drive user engagement.
Take Personalization to the Next Level
Personalization is not a digital marketing novelty, but you need to give it a fresh start in 2019. What does it mean? It means you have to continue tailoring content to fit the audience requirements, but do it in a way that does not sound pushy or even scary.
Don’t reveal everything you know about the prospect, but rather keep it discrete and customize content according to individual preferences of the consumer. It is okay to call email receivers by their names, but anything more than that can seem like a little bit too much, so be delicate and don’t chase the prospects away.
Video content remains one of the most important marketing trends in 2019 as well. A study shows that one minute of video is worth 1.8 million words, which clearly reveals the power of this marketing tool. The only advice here is to create even more videos next year and post it throughout different channels. Don’t just go for YouTube but also try to promote your videos through social media accounts, email campaigns, and blog posts.
Voice Search Optimization
Search engine optimization represents an anchor of every content creation strategy, but you must take the next step and add voice searches to the equation. Namely, 40% of adults now use voice search at least once a day, making it an extremely influential SEO factor.
The most important thing in voice search optimization is to create content that directly answers user inquiries from the 5W+H model. This means you should design posts that answer who does, what, where, when, why and how because that’s how most people start their voice searches.
Use AR and VR
Augmented (AR) and Virtual Reality (VR) represent state of the art digital marketing trends that can really impress your target customers. While VR creates a completely artificial digital environment, AR is adding new layers of information over the existing real-life image.
How does it help you as a marketer? It means you can use this technology to showcase offers, allowing prospects to learn how it feels to use your products or services. Such a trend takes user experience to a higher level and establishes your company as a tech leader in a given niche.
Speaking of user experience, there is no better way to indulge customers than to be available 24/7. This is possible thanks to the chatbot technology, a system that is getting more advanced each year. But it’s not only about customer service – you can use chatbots as a valuable source of information and provide sales managers with the entire history of communication with each client individually. This can skyrocket your lead generation strategy and drastically improve conversion rates.
Analytics and Reporting
We put content strategy optimization to the top of this list, but an integrated strategy requires enhanced analytics and reporting, too. You can’t rely solely on Google Analytics anymore. Instead, you need to adopt a whole set of tools and platforms in order to analyze every channel of communication: from email and website to paid advertising and social media. This is the only way to discover what works well for your organization and to detect and eliminate pain points from your strategy.
Digital marketing is a quintessential business tool that has the potential to make or break your sales efforts. But it’s also a constantly-changing industry where new trends emerge month after month, so you need to keep an eye on the latest developments.
In this post, we described eight business-critical digital marketing trends to follow in 2019. These formats can take your business to the whole new level, so make sure to test them and exploit models that suit your needs the most.