Marketing in the present day is hard work. Regardless of the industry you’re in or the niche you’re trying to sell, the world is saturated with content, and it’s a daily struggle to break the mold and stand out in the eyes of your customers.
However, like any other job, if you’ve got the know-how and the right tools for the job, there’s no reason why you can’t maximize your opportunities and enhance your success rates. If you’re in the app the industry as a developer and you want to get your creation out there in front of the world, you’ve come to the right place.
Today, we’re going to explore a list of tips and resources for app developers and marketers to help you successfully reach the people you need tor each in the best and most effective way possible.
Define Your App’s Purpose
The first step you need to take should be the easiest, but you need to make sure you and everyone on your marketing team are clear and on the same page. Define the purpose of your app. What does it do and what are you releasing it for? How is it going to change the world?
Having this information written out in a clear statement ensures absolute clarity for everybody in your team and gives everyone a clear objective to work to.
Define Your Target Audience
Once you’ve clearly defined the purpose, you then need to think about and define the demographics you’re marketing too. Think about the gender, location, age of the people that are going to be interested. The more specific you are in this area, the better the results of your marketing campaign.
Produce High-Quality Content
While it’s easy to churn out content in the hopes of reaching your potential users, quality is so much better than quantity. Be sure that all the marketing content from your social media posts and blog posts, to the screenshots and description on your App Store page, are of the highest possible quality.
Any content you upload will be the first impression that every single visitor to your page will have of your app. Any mistakes in your content or pieces of content that look like they’ve been chucked together are only going to reflect badly on you as a developer.
Always aim to give your user the best experience throughout every channel your app is being described or promoted. You can use tools like Study demic and Resumention to help you write and perfect any content you need throughout your marketing campaign.
Highlight the Best Marketing Channels
As an app producer, the chances are that you’re not going to have to use every single platform to market your app; but you will need to be clear on what you’re going to use. For example, if you’ve developed an app for kids or a game of some kind, targeting people in their free time can be an effective strategy using apps like Snapchat and Instagram.
On the other hand, if you’re marketing a productivity app for entrepreneurs, you may want to write blog posts like ‘8 tips for staying productive’ and then posting these on websites where entrepreneurs will visit. Of course, you can then link your app as one of the tips.
This section will really depend on the nature and purpose of your app and the demographic you’re marketing to, so may sure you take your time and get this element right.
“While there’s no reason you can’t use every marketing channel, don’t forget to consider your budget for marketing. It’s tempting to try and cover all the bases and all platforms, but if one platform is better than another, it’s wise to invest more in these areas that spreading yourself too thinly,” explains Darren Jenkins, a content marketer for Ox essays and Revieweal.
Benefits Over Features
Think about all the features your app provides. While these are all important, nobody downloading your app is going to care about them. With Google Maps, for example, you don’t care about the fact it uses pinpoint GPS technology to provide location information and traffic updates.
What the user does care about is the fact it can use this technology to help people find the best route to their destinations while avoiding heavy traffic areas. Always list out the features of your app, then the benefits it provides, and then market these benefits to your customers.
The best way to approach this description is to put yourself in your user’s shoes and consider what you want from your app. Think about the purpose of the app and then, as the user, think about the best way to approach that and how you can apply the benefits to your own life.
Use Online Marketing Tools
There are many online marketing tools out there, enhancing various parts of your marketing strategy. You can use them to improve your SEO, your engagement, your overall strategy and approach, your ranking and so on.
Here are some of the best marketing tools out there:
- Buffer – Buffer is a famous social media management system which can help you improve your SMM strategy.
- Hootsuite – This is one of the best social media marketing tools out there, allowing you to do several things when it comes to social media.
- Lets go and learn – This tool provides extensive content copywriting guides and tips which can help you with your content marketing strategy.
- Simplegrad and Ukservicesreviews – These tools are amazing content ideas generators. They base their results on trends and can provide you with keywords, titles and so on.
- Moz – This is an SEO tool that will help you optimize your website and your app to gain organic traffic and thus more sales.
- Australianreviewer and Writing populist – It’s always a good idea to have quality content so these tools will prove immensely useful to you with their proofreading and editing features.
App Marketing Can Be Easy
Just like apps are different than any other product on the market, so are the marketing efforts involved with promoting them. You have to not only understand the audience but also the developers on what they can or can’t make happen. Hopefully, these tips will help you with your app marketing endeavors.