Hashtags in social media are great for joining in on conversations and exposing yourself to new audiences. Using trending hashtags on Facebook, Twitter, and Instagram help you to appear in the search results of people looking through posts on that particular topic.
Social media marketing can be extremely time consuming, especially if you manage multiple channels or brands. You constantly have to log in on a regular basis to create post content. It’s easy to forget, and when you do post, it distracts you from whatever you were working on. If you want be more efficient with your marketing, Hootsuite is a service that can save you time.
You know you should be on social media, you’re just not sure what you should be doing or what the purpose is. I’ve worked with a lot of different brands to help manage their social media marketing. I’m often hired with slightly vague goals, which I help clarify. Think of social media networks as outposts to reach people where they already are. The goal of those outposts is to direct people towards the city center, which is your website. Social media engagement by itself is pointless, but if used correctly to direct people to your website, it becomes essential.
As Instagram grows in popularity, brands are beginning to utilize the platform to increase awareness and drive conversions. But unlike other social platforms, Instagram is a little more difficult for marketers. You can only post from your phone, most interactions take place on your phone, and you can’t schedule things in advance. Instagram doesn’t offer analytics, and if you have a personal account and one or more brand accounts, you’re constantly logging in and out on a phone. So if you’re the only one managing Instagram for your brand, how do you market effectively without wasting a ton of time? I can’t solve all those problems, but I can solve a lot with one tool: Iconosquare.
During the work day, we do a lot of little tasks that are distracting. From checking email to managing social media, we engage in activities that take only a few minutes of our time, but we divert our attention to them several times a day, if not several times an hour. Yet every time we transition to these small tasks from what we were doing, then transition back, we lose time. We also lose mental focus. By doing these tasks all at the same time, we’ll save time and be more productive.
Social media marketing is important, but extremely time consuming. It has the potential to take you away from the focus of your business. You end up spending a ton of time with very little visible results. But you keep plugging away because you know you should. I know, I manage multiple clients’ social media including my own. But there’s a tool that actually allows you to do more with less time – Edgar.
Whether you’re an individual or brand on Instagram, you want more followers and likes. Using hashtags on your photos will help you reach people outside of your connections. To start out, use hashtags to that describe your picture. But to go deeper and hit some quality communities and audiences, use Instagram-specific hashtags.
You want to grow your brand on Twitter. For a long time, Twitter was an enigma to me. I was pouring a lot of time into it and seeing no results. In my experience of managing other brands, I’ve helped to grow them at a steady pace with very minimal time. That’s the point of this post. It won’t help you blow up on Twitter overnight, but it will help you grow steadily without investing a ton time. Because you have a million more important things to do.