Email technology dates back to 1971, but it somehow keeps getting bigger and more influential. People send and receive billions of emails each day, making it one of the most powerful business tools of our era. At the same time, reports show that almost 50% of customers don’t mind receiving promotional emails from their favorite brands every week.
Digital marketing revolutionized the way we live and do business in the last couple of decades, but the process is not over yet. On the contrary, it’s a field where innovations occur almost on a daily basis, so you have to stay up to date with the latest trends in order to keep pace with competitors.
Humans are emotion-driven creatures. We feel as if we’re making rational decisions when in fact, there are so many factors that subconsciously influence our emotions and steer us in the direction of our judgment. For business owners, this sounds like bad news because the unpredictability of a prospect or customer’s buying behavior makes it difficult for them to be in control.
Holidays are a great time to craft unique and creative marketing campaigns. Besides the regular national holidays, there are tons of other world awareness days that focus on different themes and issues, many of which may be applicable to your brand.
Thought leadership has become a pretty common buzzword among many industries, and like other popular terms, it’s tempting to dismiss it as a meaningless jargon invented to help people feel more important. Should the term be dismissed as jargon? Well, the answer is “it depends” — the phrase has an important meaning, but just like words such as “expert,” watch out for people using it frivolously. The signs of a real thought leader are easy to spot, but becoming one isn’t such an easy task.
Content marketing is a relatively new thing in the marketing world. However, its benefits became quickly obvious to companies all over the world. It’s a good way to build a positive public image, help your customers all while promoting your products or services.
When Nike inked a deal with Michael Jordan, one of the biggest sports star on the planet, something incredible happened in the marketing world. Sports figures (and their enviable lifestyles) have been used to selling shoes before, but after the Air Jordan came out, and with the success of Michael Jordan’s stellar rookie year, Nike’s sales skyrocketed because everyone wanted to “be like Mike.”
Facebook is a true giant in the social media world with over 2 billion monthly users. By introducing Facebook Ads, they opened up a new chapter in modern marketing techniques. They provide opportunities for both large and small businesses to advertise their services and engage with the target audience. So if you are currently working on your marketing strategy, keep in mind that Facebook Ads have to be one of the priorities.
So why should you start using Facebook Ads?
You might be hesitant to appeal to emotions in your marketing content, but it’s undoubtedly the most important part in successfully reaching your customer.
That’s because people don’t care what they know about your product, they care about how they feel about your product.
You’re probably in the process of creating your marketing strategy for 2017, but aren’t really sure what to change. If you saw growth in 2016, what things contributed to that growth that you need to do even more? If you struggled in 2016, what do you need to do differently so that you do grow in 2017?