Thought leadership has become a pretty common buzzword among many industries, and like other popular terms, it’s tempting to dismiss it as a meaningless jargon invented to help people feel more important. Should the term be dismissed as jargon? Well, the answer is “it depends” — the phrase has an important meaning, but just like words such as “expert,” watch out for people using it frivolously. The signs of a real thought leader are easy to spot, but becoming one isn’t such an easy task.
Content marketing is a relatively new thing in the marketing world. However, its benefits became quickly obvious to companies all over the world. It’s a good way to build a positive public image, help your customers all while promoting your products or services.
When Nike inked a deal with Michael Jordan, one of the biggest sports star on the planet, something incredible happened in the marketing world. Sports figures (and their enviable lifestyles) have been used to selling shoes before, but after the Air Jordan came out, and with the success of Michael Jordan’s stellar rookie year, Nike’s sales skyrocketed because everyone wanted to “be like Mike.”
Facebook is a true giant in the social media world with over 2 billion monthly users. By introducing Facebook Ads, they opened up a new chapter in modern marketing techniques. They provide opportunities for both large and small businesses to advertise their services and engage with the target audience. So if you are currently working on your marketing strategy, keep in mind that Facebook Ads have to be one of the priorities.
So why should you start using Facebook Ads?
Holidays are a great time to craft unique and creative marketing campaigns. Besides the regular national holidays, there are tons of other world awareness days that focus on different themes and issues, many of which may be applicable to your brand.
You might be hesitant to appeal to emotions in your marketing content, but it’s undoubtedly the most important part in successfully reaching your customer.
That’s because people don’t care what they know about your product, they care about how they feel about your product.
You’re probably in the process of creating your marketing strategy for 2017, but aren’t really sure what to change. If you saw growth in 2016, what things contributed to that growth that you need to do even more? If you struggled in 2016, what do you need to do differently so that you do grow in 2017?
Isn’t it annoying to create content, put it out there, and then hear crickets?
You spend all this time designing and writing great stuff. It could be a blog article, website, sales page, email newsletter, or social media post. But when it goes out, no one responds.
You wonder why people aren’t reacting – for some reason they’re not connecting to your message.
Social media marketing can be extremely time consuming, especially if you manage multiple channels or brands. You constantly have to log in on a regular basis to create post content. It’s easy to forget, and when you do post, it distracts you from whatever you were working on. If you want be more efficient with your marketing, Hootsuite is a service that can save you time.
As Instagram grows in popularity, brands are beginning to utilize the platform to increase awareness and drive conversions. But unlike other social platforms, Instagram is a little more difficult for marketers. You can only post from your phone, most interactions take place on your phone, and you can’t schedule things in advance. Instagram doesn’t offer analytics, and if you have a personal account and one or more brand accounts, you’re constantly logging in and out on a phone. So if you’re the only one managing Instagram for your brand, how do you market effectively without wasting a ton of time? I can’t solve all those problems, but I can solve a lot with one tool: Iconosquare.