Holidays are a great time to craft unique and creative marketing campaigns. Besides the regular national holidays, there are tons of other world awareness days that focus on different themes and issues, many of which may be applicable to your brand.
You might be hesitant to appeal to emotions in your marketing content, but it’s undoubtedly the most important part in successfully reaching your customer.
That’s because people don’t care what they know about your product, they care about how they feel about your product.
You’re probably in the process of creating your marketing strategy for 2017, but aren’t really sure what to change. If you saw growth in 2016, what things contributed to that growth that you need to do even more? If you struggled in 2016, what do you need to do differently so that you do grow in 2017?
Isn’t it annoying to create content, put it out there, and then hear crickets?
You spend all this time designing and writing great stuff. It could be a blog article, website, sales page, email newsletter, or social media post. But when it goes out, no one responds.
You wonder why people aren’t reacting – for some reason they’re not connecting to your message.
Social media marketing can be extremely time consuming, especially if you manage multiple channels or brands. You constantly have to log in on a regular basis to create post content. It’s easy to forget, and when you do post, it distracts you from whatever you were working on. If you want be more efficient with your marketing, Hootsuite is a service that can save you time.
As Instagram grows in popularity, brands are beginning to utilize the platform to increase awareness and drive conversions. But unlike other social platforms, Instagram is a little more difficult for marketers. You can only post from your phone, most interactions take place on your phone, and you can’t schedule things in advance. Instagram doesn’t offer analytics, and if you have a personal account and one or more brand accounts, you’re constantly logging in and out on a phone. So if you’re the only one managing Instagram for your brand, how do you market effectively without wasting a ton of time? I can’t solve all those problems, but I can solve a lot with one tool: Iconosquare.
You want to grow your brand on Twitter. For a long time, Twitter was an enigma to me. I was pouring a lot of time into it and seeing no results. In my experience of managing other brands, I’ve helped to grow them at a steady pace with very minimal time. That’s the point of this post. It won’t help you blow up on Twitter overnight, but it will help you grow steadily without investing a ton time. Because you have a million more important things to do.
How do you get your Facebook posts to show up in someone’s newsfeed? Understand Facebook’s Edge Rank and what makes you popular.