marketing

Why Truth in Advertising Is More Important Than Ever

Why Truth in Advertising Is More Important Than Ever

Gone are the days when a company can say anything on a TV commercial and not be challenged by it. Only 20 or 30 years ago, there was no social media presence keeping companies honest and no Google reviews to indicate whether the claims were true or false. Transparency is needed, and no patented “secret” is going to fly in the age of digital marketing when it comes to explaining how your product works.

How to Grow Your Email Marketing in 2019

How to Grow Your Email Marketing in 2019

Email technology dates back to 1971, but it somehow keeps getting bigger and more influential. People send and receive billions of emails each day, making it one of the most powerful business tools of our era. At the same time, reports show that almost 50% of customers don’t mind receiving promotional emails from their favorite brands every week.

5 Must-Know Cognitive Biases Which Can Help You Sell More

5 Must-Know Cognitive Biases Which Can Help You Sell More

Humans are emotion-driven creatures. We feel as if we’re making rational decisions when in fact, there are so many factors that subconsciously influence our emotions and steer us in the direction of our judgment. For business owners, this sounds like bad news because the unpredictability of a prospect or customer’s buying behavior makes it difficult for them to be in control.

How Brands Can Take the Next Step: From Management to Thought Leadership

How Brands Can Take the Next Step: From Management to Thought Leadership

Thought leadership has become a pretty common buzzword among many industries, and like other popular terms, it’s tempting to dismiss it as a meaningless jargon invented to help people feel more important. Should the term be dismissed as jargon? Well, the answer is “it depends” — the phrase has an important meaning, but just like words such as “expert,” watch out for people using it frivolously. The signs of a real thought leader are easy to spot, but becoming one isn’t such an easy task.

Lifestyle Branding: Leading By Example

Lifestyle Branding: Leading By Example

When Nike inked a deal with Michael Jordan, one of the biggest sports star on the planet, something incredible happened in the marketing world. Sports figures (and their enviable lifestyles) have been used to selling shoes before, but after the Air Jordan came out, and with the success of Michael Jordan’s stellar rookie year, Nike’s sales skyrocketed because everyone wanted to “be like Mike.”

11 Tricks to Create Great Facebook Ad Designs

Facebook is a true giant in the social media world with over 2 billion monthly users. By introducing Facebook Ads, they opened up a new chapter in modern marketing techniques. They provide opportunities for both large and small businesses to advertise their services and engage with the target audience. So if you are currently working on your marketing strategy, keep in mind that Facebook Ads have to be one of the priorities.

So why should you start using Facebook Ads?

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