Email technology dates back to 1971, but it somehow keeps getting bigger and more influential. People send and receive billions of emails each day, making it one of the most powerful business tools of our era. At the same time, reports show that almost 50% of customers don’t mind receiving promotional emails from their favorite brands every week.
No modern marketing campaign is complete without an email approach. You can try and reach new clients and stay in touch with existing ones in person, but that limits your reach. And you can try and stay in contact over social media, but then you’re competing with their friends, favourite band, and grumpy cat for attention. An email relationship is one of the few ways you can really keep their attention, let them get to know you, and keep them coming back to your site.
Of course, we can’t always stay in touch with clients on a personal level. We have a business to run, and eventually we will have way too many clients to talk to them all personally about everything. The solution is an email workflow. This allows us to tell our clients about everything that may interest them, remind them of our services, and ask for input, whilst reserving our personal attention for orders, complaints, and new relationships.
But how do we get started setting up an email marketing workflow?
It can be difficult to plan and project your business into the new year, but you can grow your business with the right online marketing strategy. You have hopes that your business will succeed this year, but you’re a little uncertain about how to create a plan for that. There are lot of things you want to happen… More social media followers, more engagement, more web visits, more leads, and more customers. But how do you actually get there?
It’s 2015, and if you’re serious about marketing, you’re probably reading a bunch of marketing blogs looking for the latest trends and predictions for the new year. But as you keep reading, you’ll probably find that a lot of them are same things, even often reiterated from previous years. So if you’re lost as to where you should focus your online marketing strategy for 2015, take a look at these suggestions.