marketing strategy

Why Blogging Is Still Relevant

In the grand scheme of things, blogging is still a baby. The first blog was created in 1994, not even three decades ago. It wasn’t until 1999 that Blogger launched its free service. Since then, the digital world has experienced an onslaught of new media. More recently, Instagram introduced micro-blogging; instead of turning to a major platform like WordPress, you only have to post a photo and a short description to convey a message. YouTube gives people the tools to create video blogs, while podcasts are a popular form of audio blogging.

These changes beg the question: Does traditional blogging fit into today’s world that’s overrun with a wide variety of advanced media?

How to Grow Your Email Marketing in 2019

How to Grow Your Email Marketing in 2019

Email technology dates back to 1971, but it somehow keeps getting bigger and more influential. People send and receive billions of emails each day, making it one of the most powerful business tools of our era. At the same time, reports show that almost 50% of customers don’t mind receiving promotional emails from their favorite brands every week.

email marketing workflows

Using Email Marketing Workflows for Your Business: 10 Great Types to Consider

No modern marketing campaign is complete without an email approach. You can try and reach new clients and stay in touch with existing ones in person, but that limits your reach. And you can try and stay in contact over social media, but then you’re competing with their friends, favourite band, and grumpy cat for attention. An email relationship is one of the few ways you can really keep their attention, let them get to know you, and keep them coming back to your site.

Of course, we can’t always stay in touch with clients on a personal level. We have a business to run, and eventually we will have way too many clients to talk to them all personally about everything. The solution is an email workflow. This allows us to tell our clients about everything that may interest them, remind them of our services, and ask for input, whilst reserving our personal attention for orders, complaints, and new relationships.

But how do we get started setting up an email marketing workflow?

How I Created My Online Marketing Strategy for 2016

How I Created My Online Marketing Strategy for 2016

It can be difficult to plan and project your business into the new year, but you can grow your business with the right online marketing strategy. You have hopes that your business will succeed this year, but you’re a little uncertain about how to create a plan for that. There are lot of things you want to happen… More social media followers, more engagement, more web visits, more leads, and more customers. But how do you actually get there?

Where to Focus Your Online Marketing in 2015

It’s 2015, and if you’re serious about marketing, you’re probably reading a bunch of marketing blogs looking for the latest trends and predictions for the new year. But as you keep reading, you’ll probably find that a lot of them are same things, even often reiterated from previous years. So if you’re lost as to where you should focus your online marketing strategy for 2015, take a look at these suggestions.

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