lead generation

Leading Plugins to Generate New Leads

Generating new leads is vital to any business, but it can be difficult to create an ongoing system. With so many different parts in the system, it’s hard to know what plugins do what, and how they integrate with each other. After experimenting with almost everything out there, I’ll share with you the top ones I use. These plugins will help you create a lead machine.

The Real Purpose of Social Media: Outposts for Your Website

You know you should be on social media, you’re just not sure what you should be doing or what the purpose is. I’ve worked with a lot of different brands to help manage their social media marketing. I’m often hired with slightly vague goals, which I help clarify. Think of social media networks as outposts to reach people where they already are. The goal of those outposts is to direct people towards the city center, which is your website. Social media engagement by itself is pointless, but if used correctly to direct people to your website, it becomes essential.

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