Hashtags in social media are great for joining in on conversations and exposing yourself to new audiences. Using trending hashtags on Facebook, Twitter, and Instagram help you to appear in the search results of people looking through posts on that particular topic.
You know you should be on social media, you’re just not sure what you should be doing or what the purpose is. I’ve worked with a lot of different brands to help manage their social media marketing. I’m often hired with slightly vague goals, which I help clarify. Think of social media networks as outposts to reach people where they already are. The goal of those outposts is to direct people towards the city center, which is your website. Social media engagement by itself is pointless, but if used correctly to direct people to your website, it becomes essential.
Social media marketing is important, but extremely time consuming. It has the potential to take you away from the focus of your business. You end up spending a ton of time with very little visible results. But you keep plugging away because you know you should. I know, I manage multiple clients’ social media including my own. But there’s a tool that actually allows you to do more with less time – Edgar.
How do you get your Facebook posts to show up in someone’s newsfeed? Understand Facebook’s Edge Rank and what makes you popular.