Email technology dates back to 1971, but it somehow keeps getting bigger and more influential. People send and receive billions of emails each day, making it one of the most powerful business tools of our era. At the same time, reports show that almost 50% of customers don’t mind receiving promotional emails from their favorite brands every week.
As your brand grows, you accumulate a lot of email leads for different reasons. The majority of them will never interact with your brand and are no interested. But they continue getting your emails. They either routinely ignore and delete them, or the emails just end up in the spam folder. Either way, it becomes pointless sending them emails.
During the work day, we do a lot of little tasks that are distracting. From checking email to managing social media, we engage in activities that take only a few minutes of our time, but we divert our attention to them several times a day, if not several times an hour. Yet every time we transition to these small tasks from what we were doing, then transition back, we lose time. We also lose mental focus. By doing these tasks all at the same time, we’ll save time and be more productive.
Are you tired of emailing people and not getting responses? You need to move forward with a decision or need critical feedback, you ask them to reply, but most of the time it seems like they just ignore you. Sometimes they haven’t even looked over the email. Yes, it is their fault for not responding, but there are some things you can adjust in your email writing style to elicit more responses from people.