email marketing

email marketing workflows

Using Email Marketing Workflows for Your Business: 10 Great Types to Consider

No modern marketing campaign is complete without an email approach. You can try and reach new clients and stay in touch with existing ones in person, but that limits your reach. And you can try and stay in contact over social media, but then you’re competing with their friends, favourite band, and grumpy cat for attention. An email relationship is one of the few ways you can really keep their attention, let them get to know you, and keep them coming back to your site.

Of course, we can’t always stay in touch with clients on a personal level. We have a business to run, and eventually we will have way too many clients to talk to them all personally about everything. The solution is an email workflow. This allows us to tell our clients about everything that may interest them, remind them of our services, and ask for input, whilst reserving our personal attention for orders, complaints, and new relationships.

But how do we get started setting up an email marketing workflow?

How to Increase Email Open Rates & Save Money

As your brand grows, you accumulate a lot of email leads for different reasons. The majority of them will never interact with your brand and are no interested. But they continue getting your emails. They either routinely ignore and delete them, or the emails just end up in the spam folder. Either way, it becomes pointless sending them emails.

The Real Purpose of Social Media: Outposts for Your Website

You know you should be on social media, you’re just not sure what you should be doing or what the purpose is. I’ve worked with a lot of different brands to help manage their social media marketing. I’m often hired with slightly vague goals, which I help clarify. Think of social media networks as outposts to reach people where they already are. The goal of those outposts is to direct people towards the city center, which is your website. Social media engagement by itself is pointless, but if used correctly to direct people to your website, it becomes essential.

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