Any project manager involved in managing a digital marketing project knows that he or she is going to face a lot of challenges related to content. Figuring out how to create great content is one these challenges, and involves writing textual materials that a target audience could find useful and interesting.
Content creation has become critical to the success of digital marketing strategies in the last decade and the situation is not going to change anytime soon. Over 80% of people expect brands to provide content that entertains, tells stories, provides solutions, and creates experiences and events.
Search engine optimization writing, commonly referred as SEO writing, is a common method used by content creators, editors, and journalists and in sites like Sparkflow.co, housing expert writers to write content which is most related to queries on search engines such as Google and Bing. As a writer, creating search-oriented content is key to having your content get good ratings. Many mistakes are made by upcoming content creators mostly that lead to low ranking and less viewership on a particular page.
Content marketing is a relatively new thing in the marketing world. However, its benefits became quickly obvious to companies all over the world. It’s a good way to build a positive public image, help your customers all while promoting your products or services.
You’re probably in the process of creating your marketing strategy for 2017, but aren’t really sure what to change. If you saw growth in 2016, what things contributed to that growth that you need to do even more? If you struggled in 2016, what do you need to do differently so that you do grow in 2017?
Isn’t it annoying to create content, put it out there, and then hear crickets?
You spend all this time designing and writing great stuff. It could be a blog article, website, sales page, email newsletter, or social media post. But when it goes out, no one responds.
You wonder why people aren’t reacting – for some reason they’re not connecting to your message.
It doesn’t matter how many people visit your blog post – if they don’t actually read it, you wasted your time writing it.
You could be a phenomenal writer. You could present the most useful information in the world. You could have poured your heart and soul and precious time into writing your articles.
But it’s only worth it if someone reads it.