When it comes to online marketing, bigger doesn’t always mean better. Fine-tuning your PPC efforts can have an enormous impact on the results you see, and when done right, can help you compete with even your biggest competitors. Here are some tips to get you started in making the most out of your PPC campaign.
Humans are emotion-driven creatures. We feel as if we’re making rational decisions when in fact, there are so many factors that subconsciously influence our emotions and steer us in the direction of our judgment. For business owners, this sounds like bad news because the unpredictability of a prospect or customer’s buying behavior makes it difficult for them to be in control.
Marketers of both large and small businesses are working incessantly to manage their online reviews. A one-star review on Yelp or Google can be a serious concern, and having your aggregate score fall below three stars can be seen as an emergency. An unprecedented amount of time and energy is being invested towards managing online …