brand marketing

7 Lessons from Donald Trump’s Marketing Campaign Success

Donald Trump inexplicably won the Republican nomination and is close to Hillary Clinton in the general election run. Despite characteristics that would have disqualified anyone else, such as overt racism, sexism, consistent lying, and inexperience in politics, Trump has rallied a solid and loyal base of supporters who gravitate towards his message while overlooking his flaws. With every new feud, scandal, lie, and idiocy, he continues to maintain fans. So how does he do it?

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