Getting a business up and running is a difficult thing to achieve. It’s a scary statistic that half of the businesses don’t make it past their first year and nine out of ten don’t make it past five years. It isn’t the most encouraging of stats when you’re trying to make your business a success. We look up to those big, established companies and we can see the divide. While not all of their strategies will apply there are some tips that we can take out of their book in order to create a successful business.
When Nike inked a deal with Michael Jordan, one of the biggest sports star on the planet, something incredible happened in the marketing world. Sports figures (and their enviable lifestyles) have been used to selling shoes before, but after the Air Jordan came out, and with the success of Michael Jordan’s stellar rookie year, Nike’s sales skyrocketed because everyone wanted to “be like Mike.”
In our digital world, a strong argument can be made that your business cannot survive without social media. Taking your marketing campaign to social media platforms is just too important and carries too many benefits to ignore.
Without a strong social media presence, your business will have a tough time trying to compete in your industry, as you can almost guarantee that your competitors have one. If you are part of the tiny percentage of businesses who haven’t implemented a social media marketing campaign or just aren’t sold of its benefits, you’ll find it advantageous to read below and discover the importance that social media has on marketing for your company.