Thought leadership has become a pretty common buzzword among many industries, and like other popular terms, it’s tempting to dismiss it as a meaningless jargon invented to help people feel more important. Should the term be dismissed as jargon? Well, the answer is “it depends” — the phrase has an important meaning, but just like words such as “expert,” watch out for people using it frivolously. The signs of a real thought leader are easy to spot, but becoming one isn’t such an easy task.
You’ve got your blog post production down and you’re pumping out those articles. But you know that content creation is only one part of getting web traffic to your site – the other is having good SEO.
But you’re either writing so many blog articles or are just too busy with everything else to properly go through all the SEO checkpoints on your post. You don’t always do every single optimization, and you leave a few things out here and there.
It may save a few seconds, but you’re leaving good SEO juice on the table and missing out on a lot of potential web traffic.
You’ve heard that it’s important to have a blog for your website, but is the return worth the investment?
Maybe you’ve seen other companies in similar industries have a blog and are considering starting one for yourself.
Or maybe you’ve already started a blog, but it’s not getting you the results you expected. It took a lot more time than you thought and you’re not seeing any growth in your company.
It doesn’t matter how many people visit your blog post – if they don’t actually read it, you wasted your time writing it.
You could be a phenomenal writer. You could present the most useful information in the world. You could have poured your heart and soul and precious time into writing your articles.
But it’s only worth it if someone reads it.
There are a lot of SEO tricks and hacks to get your blog post to come up higher in search engine results, but a lot of people ignore the basic steps that make the most difference.
Once you write a blog post, you want people to find it and read it.
The most important part is writing good content. Without good content, you don’t stand a chance in getting found.
But after that, companies often resort to complex ad strategies to get more traffic to their post, but most of the time they ignore the basics. The advanced strategies work, but they only move the needle a little bit in comparison to the basics.
If writing isn’t your strength, getting words on the screen can be painful. I’m in that boat. I dread writing. What should normally take someone an hour to write and proofread can take me up to 3-4 hours. And it still comes out with the grammatical mistakes of a third grader. So I asked a few of my copywriter friends to offer up some advice. Here are tips from top copywriters on how to improve writing for your brand.
During the work day, we do a lot of little tasks that are distracting. From checking email to managing social media, we engage in activities that take only a few minutes of our time, but we divert our attention to them several times a day, if not several times an hour. Yet every time we transition to these small tasks from what we were doing, then transition back, we lose time. We also lose mental focus. By doing these tasks all at the same time, we’ll save time and be more productive.
Tired of writing blog posts but getting no views on them? Do you have difficulty coming up with topics to write about? Trending topics from Twitter, Facebook, and Google can give you ideas for your next post that people are already searching and talking about.