The holidays are here, and as you get all the Christmas sales emails from other companies, you get a little panicked because you don’t have one of your own.
All year, you’ve been busy with other stuff. And really, you know you should have planned your Christmas campaign back in September or October. But here we are.
Don’t worry. You can still pull something together last minute and generate some extra sales. And if you block out a day, you could probably get it all done.
I’ll share with you some of the essential pieces of a Christmas marketing campaign, along with some tools you can use to draft it up quickly.
A quick note – some of these links are affiliates, marked with an *, meaning I make a some percentage at no extra cost to you. But every service I list, I use myself, so they’re honest recommendations. If you decide to use the suggested services, I would greatly appreciate you use these links.
Now let’s get to it.
Pick a Deal to Offer
Decide on a deal that’s irresistible to your audience.
At this point, pick a simple offer and avoid something overly complex. Keep it to one offer instead of multiple. A straight up percentage discount would be easiest regardless of what industry you’re in.
But here are a few other ideas:
- Free shipping
- Buy X, get one free
Again, avoid overly complex sales, and for now, stick to just one offer to advertise.
Send an Email (or Two)
You’ll want send at least one email announcing your sale, and then a follow up reminding people of it.
Don’t be too wordy in your email, or make it too complex or flashy of a design. Simply wish people Happy Holidays, tell them what the sale is, then put a big, clear button leading to your website.
If you don’t have an email marketing provide (you’re sending emails through Gmail) or you’re not satisfied with yours, I would recommend signing up with Mailchimp*, which I use.
If you have less than 2,000 people on your list, it’s free. But you can also sign up for a credit-based plan or monthly plan to remove the Mailchimp logo from your emails and get extra features. With Mailchimp, you can send beautiful emails using their templates and track who has opened and clicked on your emails.
Schedule Posts on Social Media
Next, get some posts up on social media to advertise your sale. You don’t want to spend a ton of time making them on your own or hiring a designer to do it. I recommend using Canva.
Canva is a free online tool that allows you to create graphics quickly. It has beautiful pre-made templates sized for all the social networks. Just pick a few designs and put in your text. You can fully customize everything too if you want.
Need extra images to use? Check out the best sites to get free stock photos.
Next you’ll want to schedule out your social media so you don’t have to worry about it later. If you’re just getting started with social media, I would recommend using SocialPilot* – they allow you to create social media posts and schedule them out in the future. It’s free for 3 accounts, and a paid account gets you more profiles and additional features.
Update Your Website
Of course, make sure people visiting your site know there’s a sale going on. Put in prominent places around your site.
Here are some places:
- Announcement bar at the top of your site
- As the main banner on your home page
- As an item in your sidebar
- As a popup when someone first visits your website
Keep the announcement simple and clear.
Make a Video
Videos do really well on social media. If it sounds overwhelming to you, don’t sweat it.
It’s just as easy as taking your phone and recording a 30 second video of you announcing your sale. Don’t think of it as amateur – these raw, natural style videos are really trending on social media because they’re authentic.
But if you want to kick your video production a notch, sign up with Biteable. They have a ton of professional social media video templates that you can just edit the text on. It’s completely free, but you can pay for the premium version if you want to remove the watermark or get access to more footage.
Get It Done, Plan For the Future
It’s not too late to put together a professional marketing campaign to advertise your sales for the holiday season. Keep your sale simple and use the resources listed to create your campaign. Don’t spend too much time on it, just get it done.
Then plan earlier for next year. Check out this calendar of major holidays and observances for the next year so you can plan your marketing calendar around that.
I’m a web designer, marketing consultant, and the creator of this site. You’ll find me reading in coffee shops or snowboarding down mountains.