Social media is a great way to make your website stand out from your competitors. If you can embed social media feeds on your website, you can not only make your site more engaging and entertaining but also draw in more potential customers. Here is what you need to know about this process, why you should follow this process, how to do it, and ways to ensure that it is successful.
You’ll also learn about various plugins that you can use to simplify the process significantly. Most of these plugins are free to use and can make everything run smoothly. These plugins can improve your website’s integration in a multitude of ways.
The Benefits of Learning How to Embed Social Media Feed on Your Website
Embedding social media feeds is a process that many companies and websites are learning to master. That’s because it provides a surprising range of benefits that not only attracts more customers to your website but also converts those leads into sales. Just a few of the many benefits that you’ll find with this process include how it:
- Collects your social media profiles in one place.
- Makes social interaction easier to handle.
- Improves your website presentation.
- Attracts customers from your social media profiles.
- Promotes your content and websites.
- Increases your advertising reach.
All of these benefits are enhanced if you take the time to create high-quality content for your site and to promote it in a skilled manner. Merely adding a social media feed to your site isn’t going to accomplish much if you don’t know how to use it properly. We’ll discuss that process later on in this article, so for now, let’s move on to how you can embed social media feeds on your business website.
How to Embed Social Media Feed on Website Pages
The ways that you embed social media feeds on your website will vary depending on a variety of factors. First of all, each website does it slightly differently than others. Facebook has an automatic plugin generator that lets you add a URL code in your page’s code. Once you add this code, your website will automatically display your Facebook social media feed.
Other websites are more complicated or difficult to manage. For example, Instagram doesn’t have a plugin generator available for their site. Even worse, they typically only let you add a single post onto your site by using complex URL coding. This process is more challenging to manage and likely requires the use of a social media app, a few of which we’ll discuss in more depth below.
Twitter is another site that requires the use of a widget to embed your code. This process is a little more natural than Instagram and involves going to your “Settings and Privacy” section, selecting “Widgets” and creating a new one. Ask to create one that embeds the Twitter URL and then copy the code and add it to your site’s URL. This process doesn’t take a lot of work but can be confusing to people who aren’t used to updating their website’s coding.
All of these diverse methods used to embed social media can be confusing to understand at first or even after regular practice. In fact, the best way to embed social media feeds on websites is by using high-quality plugins. There are, thankfully, a large number of these products from which you can choose, which means you shouldn’t have a hard time finding one that works for your needs.
One underrated way to embed social media feed on website pages is to use high-quality plugins. There are many types that you can utilize for your site, each with their own benefits. Let’s take a look at a few of them right now to give you an idea of how they work.
The POWr Social Feed plugin is designed to connect all of your social media accounts to make them easier to embed and manage. For example, it will let you track your Facebook business and event pages, create Instagram handles and hashtags, update your Pinterest boards, and promote your YouTube videos. It does this by allowing you to create automatic or manual updates and much more.
Walls.io is a similar plugin that you can add to your website. It will collect a variety of social media posts from your business and make them easier to manage. Using it allows you to integrate text, images, video, and other types of content to your feed to make it more effective. Even better, it is designed to be used by people who don’t understand the URL or other types of programming methods.
Miappi works by collecting all of your social media content and displaying it on your feed in a way that is simple, streamlined, and easy to understand. Your customers won’t get confused sorting through your feed but will be able to find content that they enjoy. Just as importantly, this site lets you create automatic hashtags that will be added to every post. It even lets you create timed feed releases so that you don’t have to be on your app all day waiting to update.
Like other types of social media apps, Taggbox allows you to customize your feed and interact with multiple websites. However, its major benefit is that it allows you to extract content in both JSOL and XML formats. As a result, you can create a more diverse and engaging social media platform with a minimum of work. Even better, you can create a single stream of social media that is easy to follow and which gives your users a full understanding of it.
How to Get People to Interact When You Embed Social Media Feeds on Your Website
If you have learned how to embed social media feeds on websites, you still need to do a little more work. That’s because merely having a social media feed doesn’t necessarily guarantee that people will interact with it. In fact, you have to take steps to make it an exciting and attractive area of your site.
There are many ways of encouraging your customers to interact with your social media feed. We’ve highlighted a few below to help you get started. Try to use at least one, two, or even all of them to increase your feed effectiveness and boost your chances of catching even more business.
- Post interesting content that your customers will enjoy.
- Hashtag every post with your brand’s name to make it easier to find.
- Always ask for customer feedback and share interesting ideas with them.
- Add a call-to-action on your content to ensure people share it.
- Create fun prizes, awards, and contests that intrigue your customers.
- Regularly display new products and videos showcasing them.
The idea of a social media feed is to create buzz around your business and to get people clicking on your website. When you embed social media feeds on website pages, you are opening up your customer base to a wider group of individuals and helping to make your site a more attractive and innovative area to visit.
Ready to Embed Social Media Feed on Websites?
If you think it is time to embed social media feeds on your website, don’t hesitate to reach out to us to learn more. We can help you to not only quickly embed social media feeds on your website but also improve its reach and make it more effective for your business. With our help, you can get the innovative social media feed that you need for your website and your company.
Written by Caryl Anne Crowne
Caryl Anne Crowne is a contributing author and media specialist for Allegra Marketing