Pinterest is one of the most popular social media platforms. It continues to gain a lot of new users every year, and it reaches a wide range of audiences. It also has an updated platform which allows advertisements.
Are you familiar with Pinterest? If yes, I’m sure you heard of “Promoted Pins.” If not, then here is your chance to know what promoted pins are. These are similar to the normal Pins on Pinterest, but you have to pay for these pins to reach a large number of people. In a more simple explanation, promoted pins are just like the paid advertisements on Pinterest. When you use this feature, your pins will be discovered and viewed by many people, and they will appear easily in the search bar. It also helps people to find the right product and services that match their choices.
The use of promoted pins is a way of earning some profit for the website. Without profit, the website won’t be able to sustain its system that is why they created a way to make some profit from the users. It is a two-way profit as both the website and its users benefit from it. When the users avail the promoted pins, their posts will garner more views, and their product will be known and sold. It is a good way of marketing because both parties benefit from each other. When someone saves a promoted pin in his/her account, the promoted pins appear on the feed which provides additional sales from new users on the website.
According to reports, 75% of pins on Pinterest are from businesses. It shows that many companies trust in Pinterest and it is gaining domestic as well as global investments. There is no doubt that a significant future is waiting for this website and it is worth investing in. So if you have a business and are planning to promote your products, don’t hesitate to make an account on Pinterest.
Let me introduce you to the four ways to use promoted pins in the Pinterest visual search.
Familiarize Yourself with the Use of Visual Keywords
You need to study and explore how the visual keywords work because it is an important process in using the promoted pins. The keywords that you use must be trending so that people will see your pins immediately on top of the search results. You can do a practice search for your post first. For example, you can make a dummy post for bags. When it is posted, use the keywords that you put in the bag post and see if it will appear in the search results. If it doesn’t appear, it means that you need to change your keywords.
Create a Systematic Objective and Promotion Plan
In marketing and research, you need to set a clear and systematic objective. You have to identify your real goal. Aside from that, a promotion plan is also equally important. After clarifying your goals, you need to work on your plan. This includes the determination of how you will promote your product, and after promoting it, what is the next step that you’re going to take. After using the promoted pins, the question that you need to answer is “Do people know about my product?” and “Are they interested in my products?” If your reply is yes, then you just need to wait for the inquiries from them. However, if you notice that the promoted pins that you availed are not working, you might consider sharing it on your other social media accounts.
Keep Track of Your Promoted Pins’ Progress
It is very important to observe your promoted pins because you paid for them. You need to check for any progress regularly. It is important to focus and take charge in the observation of data and analytics. It can help you point out the problems in case your promoted pins don’t work. Also, you can edit your keywords in the ads dashboard to improve the ranking of your pins in the search engine.
Choose a Goal for Your Promoted Pins: For Awareness, Engagement, Website Traffic, or App Installs
You need to have only one goal while using the promoted pins. You need to choose one and do something to achieve it. First, awareness is for people to see your products in the most viewed part of Pinterest followers. Engagement tracks the needs of your audiences and takes your promoted pins near to the people that match the specified criteria or preferences. The third one is website traffic. It spreads your content to your audiences, and the advantage in this one is that you get paid for every click that your pins receive. It is a good thing to try to earn additional profit. Lastly, the App Installs lead the downloads straight from Pinterest.
Some users just use this feature (i.e. promoted pins) without knowing its other functions. You learned that there are a lot of things to consider while using the promoted pins in the Pinterest visual search. To sum it up, the four factors you need to remember are the keywords, objectives, goals, and promoted pins. You can easily recall these ways by just remembering these keywords.
Furthermore, Pinterest is not only about searching and finding things; it is about reaching millions of people with different unique ideas. With the use of Pinterest, you can help your audience discover and learn new things about new products and ideas. It is also a great place to invest in because it has a stable system and its users are increasing through the years. Many businesses are also patronizing this platform so you should not doubt this platform in promoting, sharing, and culminating your ideas with a large group of people.
Written by Charlotte McCleary
Charlotte McCleary is a message-centric brand strategist who works with the marketing teams of start-ups and young companies to streamline their market positioning and message.
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