Content marketing is a relatively new thing in the marketing world. However, its benefits became quickly obvious to companies all over the world. It’s a good way to build a positive public image, help your customers all while promoting your products or services.
But, most small retail businesses still dismiss it as something valuable only for big companies or manufacturers when in fact, there is no limit to where and how content marketing could be useful.
Some small retail businesses have budget troubles and don’t believe that they could afford an effective content marketing strategy. But you don’t need a huge budget for content marketing. All you need is some creativity and expertise in your niche.
Start a Blog
This step is relatively easy. Google WordPress, follow the instructions and you’ll have a blog in half an hour for free. You can also add a page to your website and share your content there. This one is also free – unless you want a special design for this page.
Blogging is a free and an effective way to share your knowledge and raise brand awareness. It’s also good for engaging with your audience on a more personal level. Share it on social media, send a notification via email and optimize your blog for search engines to promote your blog a bit and drive some traffic to it. A blog can even pay off if you become eligible for ads after a while.
Guest posting is another content marketing strategy that you could use. It’s not as effective as a blog would be but it does the job – it gets your content in front of the audience.
“Find a site that shares the same values and interests as your business does and pitch a blog post idea to the blog or site owner. Look around a bit, there might be a form to fill out for an official guest post inquiry. Guest posts drive traffic to your site and add to the SEO with backlinks”, explains Fred Underwood, a Content marketer at Writemyx.
Write the Content Yourself
If you are wondering where to get yourself a writer, you may not have to look further than the mirror. After all, as a small retail business owner, you are an expert in your niche. You have the necessary knowledge and skill to produce content that people interested in your niche or already a part of the niche would like to read.
Even if it’s just an opinion, it may be worth a blog post. In case you are worried about your writing skills, just relax – write as you speak and read a few writing tips articles.
Get Someone From the Team To Do It
If the idea of writing your own content sounds ridiculous to you, you can try assigning it to a member of your team. Maybe there is someone in there skilled in writing who would love to do this job. Ask each employee.
If you can’t pay them right away due to the budget, explain the situation to them and ask if they can do it for free for a while – until the content marketing starts to pay off. Your team members and employees are also experts in your niche and could potentially provide a lot of value for your blog.
Monetize Your Content
A good thing about the content is that you can monetize it in many ways without harming your public image. For one, if you have a blog, you can become eligible for Google Ads which brings a small profit at first but can turn into a real income maker.
“You can also promote other businesses through your blog for a compensation. There is also Affiliate Marketing which you can easily participate in. You can create lessons, seminars or webinars and charge for a ticket or an entry”, says Corey Gilmore, a Digital marketing strategist at 1day2write.
Hire a Freelancer
Hiring a freelancer will cost you a bit of money but you will get great content in return. You can easily find them on job boards and they usually charge $10-$75 per post, depending on the length.
Content marketing is expensive – but only when you want it to be. In truth, it just requires some good and useful content and simple promotion techniques. Follow this guide and you’ll soon start seeing the benefits.
Written by Joel Syder
Joel works as a business analyst and writer with AcademicBrits.