Creating a blog and curating quality content is a key marketing strategy for many different companies these days — but simply creating a website doesn’t automatically equate to success. In fact, there are many different elements that go into a profitable blog or website, one of the most important of these being a user-centered design. […]
We’ll take a look at 5 popular contact form WordPress plugins that are freemium – they have a basic free version with paid upgrades. These are all plugins I’ve used – it’ll be Jotform vs Jetpack vs Ninja Forms vs Formidable Forms vs WPForms. What is a Freemium Plugin, and Why? Freemium is a term […]
When it comes to creating your business from scratch, there are many things to consider. Using SEO rules to establish yourself on the market and become an expert in your field is essential. Ranking high on Google and other similar search engines should be your number one priority. Using a user-friendly interface, creating CTAs, choosing the proper keywords, and creating your own landing page are just some of the SEO tools that could help your business expand.
User Experience, or UX, represents all the things that happen to the user when the user interacts with a certain product or service – including the emotions, reactions, behavior, and attitude of the user during the whole experience. When it comes to the products and/or services a company provides, the user experience is essential.
Social media is a great way to make your website stand out from your competitors. If you can embed social media feeds on your website, you can not only make your site more engaging and entertaining but also draw in more potential customers. Here is what you need to know about this process, why you should follow this process, how to do it, and ways to ensure that it is successful.
Acquiring followers is a particular challenge for businesses on social media. People tend to freely follow other individuals, but are wary of following businesses for fear that their timelines will become filled with promotional content.
If you’ve recently created a social media presence, or are looking to expand it, one promising source of followers is the people who already interact with you! Customers, clients, even potential customers you meet during real life outreach efforts. The trick is getting them to remember you for long enough to check you out on their mobile device or computer.
Since the debut of accelerated mobile pages (AMPs) in February 2016, this alternative option for mobile web users has become immensely popular. In fact, little more than a year later, there were already more than two billion pages powered by this technology.
So what exactly is an AMP? What makes it so powerful? And how can you apply this growing technology to your web design strategy? Here’s everything you need to know to get started, plus a little more to help you stay one step ahead of the competition.
Even though a website may look pretty and professional, there are really common, overlooked mistakes that many companies make that actually hurts their business. Here are the top ones that you can easily change to decrease your bounce rate and increase your leads and sales.
You’re probably in the process of creating your marketing strategy for 2017, but aren’t really sure what to change. If you saw growth in 2016, what things contributed to that growth that you need to do even more? If you struggled in 2016, what do you need to do differently so that you do grow in 2017?
In 2016, I saw a lot of successes and a lot of failures in my businesses. Some of them grew, while others closed down. I’ll share with you some of the most important digital marketing lessons I’ve learned from the past year and how you can use them to improve your own business.