Web Design, Social Media & Online Marketing Strategy
If you’re creating a new startup or rebranding your current company, here’s what you need to do to make sure your name is remarkable and memorable (and available!).
Brands lose out on so many visitors when people can’t find their website or social media profile because they’re spelling it wrong or can’t remember it. If you want people to remember you and find you, here’s what you need to consider.
As your business grows, it gets harder to stay on top of everything. You forget things, things fall through the cracks, and you just find yourself overwhelmed.
Google offers a ton of free and paid apps that help you run your business more efficiently. Maybe you already use Google Docs or Gmail. Here are some of the top ones to use.
We all need stock photos for websites, social media and print publishing. Yet it can take hours just to find the right ones. I’ve started using these free photo sites for all of my projects. You’ll find unique and amazing quality photos that will make your marketing material stand out from others.
If you’re not using icons on your website, you’re losing people’s attention – and subsequently leads and customers. There’s no excuse not to use them because there are so many places to get free icons and so many varieties.
Choosing the right font is essential for defining your brand, but with thousands of fonts available, it can daunting to figure out which ones to pick.
You shouldn’t pick a font that “looks pretty” or “stands out.”
Choosing a font style serves 2 main purposes. First, it helps your reader read. Second, it sets the tone for the message you want to communicate. If your font is difficult to read, you’ve already failed. That should be the easy part. What’s more difficult is finding a font that matches your brand’s identity.
I’ll share some resources that will help you find the right fonts, but first let’s get some basics down on the font types that are available.
Color scheme matters in website design. Yes, there are other aspects of a brand such as messaging, images, and fonts. But color sets the underlying tone for emotion. A good consistent color scheme can create a strong, recognizable brand on your website, social media, and print marketing. It can evoke instant reactions overtime whenever someone sees the color of your brand.
If you’re running a small team and don’t have a graphic designer in house, it can be rough to get graphics. You may need graphics done for social media posts, blog posts, website pages, PDF’s or print material. Photoshop is powerful and I love using it, but it’s certainly not necessary for simple graphics. But there’s a better way. In fact, it’s something I do all the time. There are free graphic designer programs that make it super easy to design to your hearts content with drag and drop interfaces. They’re easy to pick up even if you have no background experience. And best of all, they’re free!
Are you ready to start a new business or project and need to find a domain. You think of a few great names, but all the .com’s are already taken. So what should you settle for a .biz, or add dashes in your name? Before you go there, here’s a better alternative – a list new TLDs that you can use in your URL.
Generating new leads is vital to any business, but it can be difficult to create an ongoing system. With so many different parts in the system, it’s hard to know what plugins do what, and how they integrate with each other. After experimenting with almost everything out there, I’ll share with you the top ones I use. These plugins will help you create a lead machine.
Social media marketing can be extremely time consuming, especially if you manage multiple channels or brands. You constantly have to log in on a regular basis to create post content. It’s easy to forget, and when you do post, it distracts you from whatever you were working on. If you want be more efficient with your marketing, Hootsuite is a service that can save you time.
