Consistently reaching your target audience can be a difficult goal to achieve without conducting the necessary research. Market research has been used as a huge tool in determining target audience as well as what gets people motivated to purchase services or products. As technology continues to expand, more people see businesses who use technology as more modern and credible. While this may or may not be true, there are many modern day tools and technologies that can help marketers conduct research and reach their target audience.
Marketing can be exhausting. With so many moving pieces, it’s easy to be overwhelmed with the work that has to be done. But having the right tool can save you so much time and give you better results.
Recently, I discovered some new tools that have been extremely useful for me. I’ve only scratched the surface of what they can do, and am looking forward to using them more this year.
But they’ve been helpful enough for me that I’m going to recommend them to you.
As I’ve grown my business, I’ve come to rely on a lot of online tools to run it. There are probably dozens of software platforms that I use to run everything from operations to marketing to sales. And I always want to use the best, so I’ve tested hundreds.
In this article, I’m going to share with you the top online business tools that really came through for me in 2017. There are so many that I used, but I relied much more heavily on these this past year, so I wanted to limit the list to the top of the crop.
The holidays are here, and as you get all the Christmas sales emails from other companies, you get a little panicked because you don’t have one of your own. All year, you’ve been busy with other stuff. And really, you know you should have planned your Christmas campaign back in September or October. But here we are.
Don’t worry. You can still pull something together last minute and generate some extra sales. And if you block out a day, you could probably get it all done. I’ll share with you some of the essential pieces of a Christmas marketing campaign, along with some tools you can use to draft it up quickly.
If you’re creating a new startup or rebranding your current company, here’s what you need to do to make sure your name is remarkable and memorable (and available!).
Brands lose out on so many visitors when people can’t find their website or social media profile because they’re spelling it wrong or can’t remember it. If you want people to remember you and find you, here’s what you need to consider.
As your business grows, it gets harder to stay on top of everything. You forget things, things fall through the cracks, and you just find yourself overwhelmed.
Google offers a ton of free and paid apps that help you run your business more efficiently. Maybe you already use Google Docs or Gmail. Here are some of the top ones to use.
We all need stock photos for websites, social media and print publishing. Yet it can take hours just to find the right ones. I’ve started using these free photo sites for all of my projects. You’ll find unique and amazing quality photos that will make your marketing material stand out from others.
If you’re not using icons on your website, you’re losing people’s attention – and subsequently leads and customers. There’s no excuse not to use them because there are so many places to get free icons and so many varieties.
Choosing the right font is essential for defining your brand, but with thousands of fonts available, it can daunting to figure out which ones to pick.
You shouldn’t pick a font that “looks pretty” or “stands out.”
Choosing a font style serves 2 main purposes. First, it helps your reader read. Second, it sets the tone for the message you want to communicate. If your font is difficult to read, you’ve already failed. That should be the easy part. What’s more difficult is finding a font that matches your brand’s identity.
I’ll share some resources that will help you find the right fonts, but first let’s get some basics down on the font types that are available.
Color scheme matters in website design. Yes, there are other aspects of a brand such as messaging, images, and fonts. But color sets the underlying tone for emotion. A good consistent color scheme can create a strong, recognizable brand on your website, social media, and print marketing. It can evoke instant reactions overtime whenever someone sees the color of your brand.