Strategy

How to Center Your Brand on Your Customers and What They Want

There are many reasons someone may want to become an entrepreneur. Maybe they are focused on profits or want to be their own boss. Some may just be looking to make their hobbies and passions lucrative. And of course, others may have specific creative visions they would like to share with the world. Despite the …

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Tips for Monitoring Your Online Reputation

Throughout most of history, an individual’s reputation could be managed by personal interactions, local rumors, backroom gossip, and the occasional good deed or public service announcement. However, as society has shifted laterally to newer forms of networking, the priorities of maintaining the reputation of both people and companies have changed as well.  At this point, …

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Why Blogging Is Still Relevant

In the grand scheme of things, blogging is still a baby. The first blog was created in 1994, not even three decades ago. It wasn’t until 1999 that Blogger launched its free service. Since then, the digital world has experienced an onslaught of new media. More recently, Instagram introduced micro-blogging; instead of turning to a major platform like WordPress, you only have to post a photo and a short description to convey a message. YouTube gives people the tools to create video blogs, while podcasts are a popular form of audio blogging.

These changes beg the question: Does traditional blogging fit into today’s world that’s overrun with a wide variety of advanced media?

Why User-Centered Design Is So Powerful

Creating a blog and curating quality content is a key marketing strategy for many different companies these days — but simply creating a website doesn’t automatically equate to success. In fact, there are many different elements that go into a profitable blog or website, one of the most important of these being a user-centered design. …

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Why Truth in Advertising Is More Important Than Ever

Why Truth in Advertising Is More Important Than Ever

Gone are the days when a company can say anything on a TV commercial and not be challenged by it. Only 20 or 30 years ago, there was no social media presence keeping companies honest and no Google reviews to indicate whether the claims were true or false. Transparency is needed, and no patented “secret” is going to fly in the age of digital marketing when it comes to explaining how your product works.

Brand Habits That Lead to Success

Brand Habits That Lead to Success

Getting a business up and running is a difficult thing to achieve. It’s a scary statistic that half of the businesses don’t make it past their first year and nine out of ten don’t make it past five years. It isn’t the most encouraging of stats when you’re trying to make your business a success. We look up to those big, established companies and we can see the divide. While not all of their strategies will apply there are some tips that we can take out of their book in order to create a successful business.

How to Grow Your Email Marketing in 2019

How to Grow Your Email Marketing in 2019

Email technology dates back to 1971, but it somehow keeps getting bigger and more influential. People send and receive billions of emails each day, making it one of the most powerful business tools of our era. At the same time, reports show that almost 50% of customers don’t mind receiving promotional emails from their favorite brands every week.

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