Hashtags in social media are great for joining in on conversations and exposing yourself to new audiences. Using trending hashtags on Facebook, Twitter, and Instagram help you to appear in the search results of people looking through posts on that particular topic.
You’re probably in the process of creating your marketing strategy for 2017, but aren’t really sure what to change. If you saw growth in 2016, what things contributed to that growth that you need to do even more? If you struggled in 2016, what do you need to do differently so that you do grow in 2017?
In 2016, I saw a lot of successes and a lot of failures in my businesses. Some of them grew, while others closed down. I’ll share with you some of the most important digital marketing lessons I’ve learned from the past year and how you can use them to improve your own business.
Hashtags are great for reaching new audiences on Twitter & Instagram, especially around the holidays where everyone’s using the same hashtags. But how do you find out which ones are popular?
Besides just hashtagging the name of the holiday, there are other variations of holiday hashtags that people use. To help with your Twitter & Instagram marketing, we’ve put together a list of the most popular hashtags to use on major holidays.
You know you should be on social media, you’re just not sure what you should be doing or what the purpose is. I’ve worked with a lot of different brands to help manage their social media marketing. I’m often hired with slightly vague goals, which I help clarify. Think of social media networks as outposts to reach people where they already are. The goal of those outposts is to direct people towards the city center, which is your website. Social media engagement by itself is pointless, but if used correctly to direct people to your website, it becomes essential.
As Instagram grows in popularity, brands are beginning to utilize the platform to increase awareness and drive conversions. But unlike other social platforms, Instagram is a little more difficult for marketers. You can only post from your phone, most interactions take place on your phone, and you can’t schedule things in advance. Instagram doesn’t offer analytics, and if you have a personal account and one or more brand accounts, you’re constantly logging in and out on a phone. So if you’re the only one managing Instagram for your brand, how do you market effectively without wasting a ton of time? I can’t solve all those problems, but I can solve a lot with one tool: Iconosquare.
Social media marketing is important, but extremely time consuming. It has the potential to take you away from the focus of your business. You end up spending a ton of time with very little visible results. But you keep plugging away because you know you should. I know, I manage multiple clients’ social media including my own. But there’s a tool that actually allows you to do more with less time – Edgar.
Whether you’re an individual or brand on Instagram, you want more followers and likes. Using hashtags on your photos will help you reach people outside of your connections. To start out, use hashtags to that describe your picture. But to go deeper and hit some quality communities and audiences, use Instagram-specific hashtags.
You want to grow your brand on Twitter. For a long time, Twitter was an enigma to me. I was pouring a lot of time into it and seeing no results. In my experience of managing other brands, I’ve helped to grow them at a steady pace with very minimal time. That’s the point of this post. It won’t help you blow up on Twitter overnight, but it will help you grow steadily without investing a ton time. Because you have a million more important things to do.
Tired of writing blog posts but getting no views on them? Do you have difficulty coming up with topics to write about? Trending topics from Twitter, Facebook, and Google can give you ideas for your next post that people are already searching and talking about.