Social Media

Connection Between CRO & Social Media: 7 Things You Should Know

CRO (Conversion Rate Optimization) has been a major buzzword in the digital marketing world for the past half-decade or so. Marketers are actively searching for more effective ways to improve the conversion rate mainly on the website, but also on other marketing channels. Here are seven important things you should know about the connection between CRO and social media.

7 Ways to Dominate Social Media Marketing in 2020

Businesses have been making the optimum use of social media platforms with the intention of improving brand awareness, increasing sales and developing a solid customer base. The use of social media by companies has worked on behalf of the customers because they have managed to communicate better with brands before making purchase decisions. The exposure …

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Repurpose Instagram Posts To Make The Best Of This Platform For Email Marketing Efforts

You will get remarkable results when you repurpose your top social media posts, especially your Instagram posts, for your email marketing campaigns. Most of the marketers today are more inclined to using repurposed content for their email marketing campaigns, which often need to be sent in bulk to a group of customers. This is because …

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20 Marketing Trends That Will Dominate 2020

Digital marketing is constantly changing. What’s working one year may be obsolete the next. And what’s unheard of one year could be the norm for the next.

For 2020, these are the marketing trends that I see will be most important to pay attention to and adapt. Some have been slowly growing for years and are reaching a tipping point. Others came out of nowhere due to advancements in technology.

You may not be able to adopt all of them, but find the trends that will best match your brand’s growth strategy for 2020.

Using Social Media for Business: Biggest Mistakes to Avoid

Social media marketing is a big trend in today’s business environment. Since most people spend time on social networks, most businesses have realized that today’s popular social channels are literary goldmines if leveraged properly. I believe that we’re currently experiencing the “social media era”, times when the competition is fierce in every possible niche. Every …

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