Productivity

Marketing Tips for Transitioning to Online Communications

The Coronavirus epidemic has upended businesses across the globe. As companies scramble to maintain a semblance of their previously bustling business activities, many have opted to shift as many of their operations to the cloud as possible.

If your company is attempting this transition to a remote work platform and online marketing strategy with little-to-no prior preparation, here are a few tips and tricks to keep in mind to help things go as smoothly as possible in the weeks and months ahead.

The Role of Remote Workspaces for Marketing Leaders

Just how important are the spaces where we work? From the color temperature of your office’s lighting to the technology you use every day, the physical environments that you and your team work in can have massive effects on your employees’ productivity, engagement and overall wellbeing as they put in their 40 hours. As the …

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Finding the Balance Between Business Structure and Flexibility

Unfortunately, due to years of traditionalist thinking, few leaders know how to successfully balance flexibility and structure into their business operations. It is far easier to follow a “simplistic, outdated organizational model in which leaders dream up strategy, devise a corporate structure to support it, and install systems to make sure employees toe the line.”

20 Marketing Lessons to Succeed in 2020

I’ve been in branding and marketing for the past 10 years, but I learn new things every year. That’s because marketing is always changing, and what’s relevant and effective is different of each organization.

his past year, I’ve noticed some things that seem common across most organizations. Here are 20 lessons that I’ve learned in my experience from this past year alone, and how you can use them to grow your own brand in 2020.

How Business Leaders Can Manage High Work Volumes and Short-Staffed Teams

It’s an unfortunate side effect for businesses that fluctuate in size: the people in your company tackling the most work are also the ones in most dire need of additional help. These two issues seem to always arrive as a pair, and they can significantly impede your ability to efficiently lead your teams and serve …

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Top Font Combination Tools

It’s just a fact that everything is better in twos. Imagine all those buy-one-get-one-free deals that you see at your favorite store. How often do you actually leave the store with only one item? Or, think about a peanut butter sandwich without the jelly! Pairs never go out of style, and that’s just a fact. The best thing about good pairs? They make each individual entity better.

Brand Habits That Lead to Success

Getting a business up and running is a difficult thing to achieve. It’s a scary statistic that half of the businesses don’t make it past their first year and nine out of ten don’t make it past five years. It isn’t the most encouraging of stats when you’re trying to make your business a success. We look up to those big, established companies and we can see the divide. While not all of their strategies will apply there are some tips that we can take out of their book in order to create a successful business.

How To Build An Effective Online Marketing Team

So, do you want to build a digital marketing team? Great decision! In today’s world, including digital marketing within your overall marketing campaign is no longer a luxury — it’s a necessity. You’re probably already aware of the multiple benefits of digital marketing, but in case you need a little more convincing, here’s a quick summary of why you need to give due importance to digital marketing efforts: If used effectively, digital marketing will yield high conversion rates, keep your audience constantly engaged, and allow you to reach millions of potential consumers with no geographical boundaries. The key words here are “if used effectively.”

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