Creating a blog and curating quality content is a key marketing strategy for many different companies these days — but simply creating a website doesn’t automatically equate to success. In fact, there are many different elements that go into a profitable blog or website, one of the most important of these being a user-centered design. […]
The way we see it, branded content seems to be the apex of branding and advertising since it targets human emotions in a very slick and often very artsy manner. It challenges the principles of content creation as we know it. It also tends to go the extra mile and tap into storytelling.
Gone are the days when a company can say anything on a TV commercial and not be challenged by it. Only 20 or 30 years ago, there was no social media presence keeping companies honest and no Google reviews to indicate whether the claims were true or false. Transparency is needed, and no patented “secret” is going to fly in the age of digital marketing when it comes to explaining how your product works.
Automation made major waves in 2018. Implementing the technology in a range of different industries has contributed to more efficient and streamlined processes, improving service and simplifying tasks. In the new year, we will continue to see automation’s impact on everything from customer service to marketing and manufacturing. Here are a few expected automation trends to come in 2019.
When it comes to online marketing, bigger doesn’t always mean better. Fine-tuning your PPC efforts can have an enormous impact on the results you see, and when done right, can help you compete with even your biggest competitors. Here are some tips to get you started in making the most out of your PPC campaign.
So, do you want to build a digital marketing team? Great decision! In today’s world, including digital marketing within your overall marketing campaign is no longer a luxury — it’s a necessity. You’re probably already aware of the multiple benefits of digital marketing, but in case you need a little more convincing, here’s a quick summary of why you need to give due importance to digital marketing efforts: If used effectively, digital marketing will yield high conversion rates, keep your audience constantly engaged, and allow you to reach millions of potential consumers with no geographical boundaries. The key words here are “if used effectively.”
Any project manager involved in managing a digital marketing project knows that he or she is going to face a lot of challenges related to content. Figuring out how to create great content is one these challenges, and involves writing textual materials that a target audience could find useful and interesting.
Content creation has become critical to the success of digital marketing strategies in the last decade and the situation is not going to change anytime soon. Over 80% of people expect brands to provide content that entertains, tells stories, provides solutions, and creates experiences and events.
Email technology dates back to 1971, but it somehow keeps getting bigger and more influential. People send and receive billions of emails each day, making it one of the most powerful business tools of our era. At the same time, reports show that almost 50% of customers don’t mind receiving promotional emails from their favorite brands every week.
Digital marketing revolutionized the way we live and do business in the last couple of decades, but the process is not over yet. On the contrary, it’s a field where innovations occur almost on a daily basis, so you have to stay up to date with the latest trends in order to keep pace with competitors.