Marketing

20 Marketing Trends That Will Dominate 2020

Digital marketing is constantly changing. What’s working one year may be obsolete the next. And what’s unheard of one year could be the norm for the next.

For 2020, these are the marketing trends that I see will be most important to pay attention to and adapt. Some have been slowly growing for years and are reaching a tipping point. Others came out of nowhere due to advancements in technology.

You may not be able to adopt all of them, but find the trends that will best match your brand’s growth strategy for 2020.

How the Internet of Things Has Impacted Marketing

The rise of the Internet of Things reflects just how closely we’ve embraced technology in our lives. Our health, our daily schedules, and our social lives are all enhanced by a network of connected objects. The IoT continues to help us evolve in a way that bridges physical and digital experiences. This enthusiasm for, and …

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20 Marketing Lessons to Succeed in 2020

I’ve been in branding and marketing for the past 10 years, but I learn new things every year. That’s because marketing is always changing, and what’s relevant and effective is different of each organization.

his past year, I’ve noticed some things that seem common across most organizations. Here are 20 lessons that I’ve learned in my experience from this past year alone, and how you can use them to grow your own brand in 2020.

How to Center Your Brand on Your Customers and What They Want

There are many reasons someone may want to become an entrepreneur. Maybe they are focused on profits or want to be their own boss. Some may just be looking to make their hobbies and passions lucrative. And of course, others may have specific creative visions they would like to share with the world. Despite the …

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Tips for Monitoring Your Online Reputation

Throughout most of history, an individual’s reputation could be managed by personal interactions, local rumors, backroom gossip, and the occasional good deed or public service announcement. However, as society has shifted laterally to newer forms of networking, the priorities of maintaining the reputation of both people and companies have changed as well.  At this point, …

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Why Blogging Is Still Relevant

In the grand scheme of things, blogging is still a baby. The first blog was created in 1994, not even three decades ago. It wasn’t until 1999 that Blogger launched its free service. Since then, the digital world has experienced an onslaught of new media. More recently, Instagram introduced micro-blogging; instead of turning to a major platform like WordPress, you only have to post a photo and a short description to convey a message. YouTube gives people the tools to create video blogs, while podcasts are a popular form of audio blogging.

These changes beg the question: Does traditional blogging fit into today’s world that’s overrun with a wide variety of advanced media?

Why User-Centered Design Is So Powerful

Creating a blog and curating quality content is a key marketing strategy for many different companies these days — but simply creating a website doesn’t automatically equate to success. In fact, there are many different elements that go into a profitable blog or website, one of the most important of these being a user-centered design. …

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