As the holidays get closer, it’s a time for businesses and nonprofits to get the biggest sales and donations they’ll receive all year. For many organizations, the revenue they generate in November and December can account for up to half of their revenue for the entire. So it’s an important time to have your campaigns nailed down. One of the biggest shopping and donating weekends is Thanksgiving.
We gravitate towards doing things that are exciting or urgent because they give us immediate results, or at least the perception of it. What we should have been doing all year was grow our audience through consistent content marketing, but that’s boring.
Holidays are a great time to craft unique and creative marketing campaigns. Besides the regular national holidays, there are tons of other world awareness days that focus on different themes and issues, many of which may be applicable to your brand.
The Pepsi ad with Kendall Jenner sought to reach millennials at an emotional level, but just ended up inciting criticism and disgust.
So what went wrong?
Pepsi was trying to use emotional marketing to reach their target demographic. This is pretty normal and is often effective. They had all the right elements, but connected them in all the wrong ways. Here is where Pepsi went wrong in their Kendall Jenner protest ad, and some lessons that we can learn from them.
You might be hesitant to appeal to emotions in your marketing content, but it’s undoubtedly the most important part in successfully reaching your customer.
That’s because people don’t care what they know about your product, they care about how they feel about your product.
You’re probably in the process of creating your marketing strategy for 2017, but aren’t really sure what to change. If you saw growth in 2016, what things contributed to that growth that you need to do even more? If you struggled in 2016, what do you need to do differently so that you do grow in 2017?
In 2016, I saw a lot of successes and a lot of failures in my businesses. Some of them grew, while others closed down. I’ll share with you some of the most important digital marketing lessons I’ve learned from the past year and how you can use them to improve your own business.
Donald Trump inexplicably won the Republican nomination and is close to Hillary Clinton in the general election run. Despite characteristics that would have disqualified anyone else, such as overt racism, sexism, consistent lying, and inexperience in politics, Trump has rallied a solid and loyal base of supporters who gravitate towards his message while overlooking his flaws. With every new feud, scandal, lie, and idiocy, he continues to maintain fans. So how does he do it?
Isn’t it annoying to create content, put it out there, and then hear crickets?
You spend all this time designing and writing great stuff. It could be a blog article, website, sales page, email newsletter, or social media post. But when it goes out, no one responds.
You wonder why people aren’t reacting – for some reason they’re not connecting to your message.
It doesn’t matter how many people visit your blog post – if they don’t actually read it, you wasted your time writing it.
You could be a phenomenal writer. You could present the most useful information in the world. You could have poured your heart and soul and precious time into writing your articles.
But it’s only worth it if someone reads it.