Holidays are a great time to craft unique and creative marketing campaigns. Besides the regular national holidays, there are tons of other world awareness days that focus on different themes and issues, many of which may be applicable to your brand.
Since the debut of accelerated mobile pages (AMPs) in February 2016, this alternative option for mobile web users has become immensely popular. In fact, little more than a year later, there were already more than two billion pages powered by this technology.
So what exactly is an AMP? What makes it so powerful? And how can you apply this growing technology to your web design strategy? Here’s everything you need to know to get started, plus a little more to help you stay one step ahead of the competition.
Consistently reaching your target audience can be a difficult goal to achieve without conducting the necessary research. Market research has been used as a huge tool in determining target audience as well as what gets people motivated to purchase services or products. As technology continues to expand, more people see businesses who use technology as more modern and credible. While this may or may not be true, there are many modern day tools and technologies that can help marketers conduct research and reach their target audience.
Many of today’s top brands use influencer marketing to promote new products and campaigns. It is a tried and tested marketing strategy that delivers results in gaining traction for new brands to get recognition or for existing brands to gain a new set of customers. When done right, making use of influencers to head your campaign can drive staggering numbers in boosting a brand’s audience or getting more engagement for your best products. To have the best chance of success, however, brands need to take note of these seven strategies for effective influencer marketing:
No modern marketing campaign is complete without an email approach. You can try and reach new clients and stay in touch with existing ones in person, but that limits your reach. And you can try and stay in contact over social media, but then you’re competing with their friends, favourite band, and grumpy cat for attention. An email relationship is one of the few ways you can really keep their attention, let them get to know you, and keep them coming back to your site.
Of course, we can’t always stay in touch with clients on a personal level. We have a business to run, and eventually we will have way too many clients to talk to them all personally about everything. The solution is an email workflow. This allows us to tell our clients about everything that may interest them, remind them of our services, and ask for input, whilst reserving our personal attention for orders, complaints, and new relationships.
But how do we get started setting up an email marketing workflow?
There are few fields that see more fruitless efforts than marketing. For such an important part of the business world, it has a well-established possibility of accomplishing a whole heap of nothing much in particular.
This makes a lot of people wary about the prospect of investing in a marketing campaign, which then proves frustrating to the great marketers out there who are actually capable of delivering consistent results.
What businesses and marketers alike need to keep in mind is how things can go horribly wrong. If you know what causes the possible pitfalls, you can figure out how to avoid them.
As such, let’s look at why most marketing campaigns crash and burn.
Toy ‘R’ Us is closing down. While many saw the this as a slow and inevitable death, it still sends shockwaves through the business community.
They were the top leader in their industry for decades, and in an industry that is still growing today. So there’s a lot of speculation around what they did wrong, and what they could have done differently.
There’s the business finance side, where many question their choices of going public, having Amazon handle their fulfillment or practices that led them into debt.
But I’m going to take a look at the branding and marketing perspective because it affects large corporations and small businesses alike.
It’s time to write your next social media post, but you sit and stare at the empty status space not knowing what to say. A lot of people have this problem, from newbie business owners to veteran social media managers.
It’s frustrating when you lack the creative inspiration to com up with something, and a waste of time when you sit there just staring at the screen.
I’ve come up with a simple method of helping your generate ideas for social media posts. Ideally, you would set this to a plan or schedule, but you can also use it to come up with stuff on the fly.
You know you should have a marketing strategy. It would really help you get ahead of the game and not be so frantic all the time.
But you don’t because it feels so overwhelming. Planning is not your strength. You’d rather just do. Where would you even start?
Because you don’t plan, you end up missing a lot of opportunities. You’re always pulling together last-minute, half-baked marketing campaigns. And it causes you a lot of stress.
You should make a marketing strategy, and you should plan it for an entire year. It’s not that hard. I’m going to show you how to it in 5 steps, and you can do it under half an hour.
2017 is over, and I’ll admit, it wasn’t one of my best years in business.
I did have a lot of successes – I was able to increase my email list, acquire new clients, set up recurring monthly clients, and launch new services.
But I also didn’t do as much as I had hoped to do, and also wasted a lot of my time on things I shouldn’t have been working on. I also worked with a lot of businesses and teams, and saw the mistakes they were making that prevented them from growing.