Any project manager involved in managing a digital marketing project knows that he or she is going to face a lot of challenges related to content. Figuring out how to create great content is one these challenges, and involves writing textual materials that a target audience could find useful and interesting.
Content creation has become critical to the success of digital marketing strategies in the last decade and the situation is not going to change anytime soon. Over 80% of people expect brands to provide content that entertains, tells stories, provides solutions, and creates experiences and events.
Email technology dates back to 1971, but it somehow keeps getting bigger and more influential. People send and receive billions of emails each day, making it one of the most powerful business tools of our era. At the same time, reports show that almost 50% of customers don’t mind receiving promotional emails from their favorite brands every week.
Digital marketing revolutionized the way we live and do business in the last couple of decades, but the process is not over yet. On the contrary, it’s a field where innovations occur almost on a daily basis, so you have to stay up to date with the latest trends in order to keep pace with competitors.
Humans are emotion-driven creatures. We feel as if we’re making rational decisions when in fact, there are so many factors that subconsciously influence our emotions and steer us in the direction of our judgment. For business owners, this sounds like bad news because the unpredictability of a prospect or customer’s buying behavior makes it difficult for them to be in control.
Search engine optimization writing, commonly referred as SEO writing, is a common method used by content creators, editors, and journalists and in sites like Sparkflow.co, housing expert writers to write content which is most related to queries on search engines such as Google and Bing. As a writer, creating search-oriented content is key to having your content get good ratings. Many mistakes are made by upcoming content creators mostly that lead to low ranking and less viewership on a particular page.
Marketers of both large and small businesses are working incessantly to manage their online reviews. A one-star review on Yelp or Google can be a serious concern, and having your aggregate score fall below three stars can be seen as an emergency. An unprecedented amount of time and energy is being invested towards managing online […]
Holidays are a great time to craft unique and creative marketing campaigns. Besides the regular national holidays, there are tons of other world awareness days that focus on different themes and issues, many of which may be applicable to your brand.
Thought leadership has become a pretty common buzzword among many industries, and like other popular terms, it’s tempting to dismiss it as a meaningless jargon invented to help people feel more important. Should the term be dismissed as jargon? Well, the answer is “it depends” — the phrase has an important meaning, but just like words such as “expert,” watch out for people using it frivolously. The signs of a real thought leader are easy to spot, but becoming one isn’t such an easy task.
Marketing in the present day is hard work. Regardless of the industry you’re in or the niche you’re trying to sell, the world is saturated with content, and it’s a daily struggle to break the mold and stand out in the eyes of your customers.