Email technology dates back to 1971, but it somehow keeps getting bigger and more influential. People send and receive billions of emails each day, making it one of the most powerful business tools of our era. At the same time, reports show that almost 50% of customers don’t mind receiving promotional emails from their favorite brands every week.
Email is very important, as we depend on it so much that sometimes it starts controlling us and our time.
There are 3.7 billion email users in the world, sending an average of 269 billion emails every day. You can only imagine how much time is spent on each email and how much time we could save if we started using email services in a smarter way.
So before your emails start controlling you, here are top 10 quick wins to both boost your email management and make writing emails less time-consuming.
No modern marketing campaign is complete without an email approach. You can try and reach new clients and stay in touch with existing ones in person, but that limits your reach. And you can try and stay in contact over social media, but then you’re competing with their friends, favourite band, and grumpy cat for attention. An email relationship is one of the few ways you can really keep their attention, let them get to know you, and keep them coming back to your site.
Of course, we can’t always stay in touch with clients on a personal level. We have a business to run, and eventually we will have way too many clients to talk to them all personally about everything. The solution is an email workflow. This allows us to tell our clients about everything that may interest them, remind them of our services, and ask for input, whilst reserving our personal attention for orders, complaints, and new relationships.
But how do we get started setting up an email marketing workflow?
You’re probably in the process of creating your marketing strategy for 2017, but aren’t really sure what to change. If you saw growth in 2016, what things contributed to that growth that you need to do even more? If you struggled in 2016, what do you need to do differently so that you do grow in 2017?
In 2016, I saw a lot of successes and a lot of failures in my businesses. Some of them grew, while others closed down. I’ll share with you some of the most important digital marketing lessons I’ve learned from the past year and how you can use them to improve your own business.
As your brand grows, you accumulate a lot of email leads for different reasons. The majority of them will never interact with your brand and are no interested. But they continue getting your emails. They either routinely ignore and delete them, or the emails just end up in the spam folder. Either way, it becomes pointless sending them emails.
Generating new leads is vital to any business, but it can be difficult to create an ongoing system. With so many different parts in the system, it’s hard to know what plugins do what, and how they integrate with each other. After experimenting with almost everything out there, I’ll share with you the top ones I use. These plugins will help you create a lead machine.
Are you tired of emailing people and not getting responses? You need to move forward with a decision or need critical feedback, you ask them to reply, but most of the time it seems like they just ignore you. Sometimes they haven’t even looked over the email. Yes, it is their fault for not responding, but there are some things you can adjust in your email writing style to elicit more responses from people.
When is the best time to schedule a marketing email? Learn the best and worst times, and increase that open rate for your email campaigns.
Email remains the dominant form of communication in the professional world, but it often times isn’t very professional at all. Most of us get annoyed by poorly written emails, yet we end up doing the same thing unaware of the poor email etiquette we’re using. So before you send your next business email, go through these professional email etiquette tips to ensure your email gets the point across and your recipient doesn’t hate you after opening it.