Photoshop has revolutionized the digital editing industry, but the plethora of tools available to newer users of the program can be overwhelming and daunting when beginning a new project. Many of us understand the basic concepts surrounding this and other Adobe tools, but have failed to fully comprehend the process of implementing the key features …
Digital marketing is constantly changing. What’s working one year may be obsolete the next. And what’s unheard of one year could be the norm for the next.
For 2020, these are the marketing trends that I see will be most important to pay attention to and adapt. Some have been slowly growing for years and are reaching a tipping point. Others came out of nowhere due to advancements in technology.
You may not be able to adopt all of them, but find the trends that will best match your brand’s growth strategy for 2020.
Creating a blog and curating quality content is a key marketing strategy for many different companies these days — but simply creating a website doesn’t automatically equate to success. In fact, there are many different elements that go into a profitable blog or website, one of the most important of these being a user-centered design. …
It’s just a fact that everything is better in twos. Imagine all those buy-one-get-one-free deals that you see at your favorite store. How often do you actually leave the store with only one item? Or, think about a peanut butter sandwich without the jelly! Pairs never go out of style, and that’s just a fact. The best thing about good pairs? They make each individual entity better.
Thought leadership has become a pretty common buzzword among many industries, and like other popular terms, it’s tempting to dismiss it as a meaningless jargon invented to help people feel more important. Should the term be dismissed as jargon? Well, the answer is “it depends” — the phrase has an important meaning, but just like words such as “expert,” watch out for people using it frivolously. The signs of a real thought leader are easy to spot, but becoming one isn’t such an easy task.
Landing pages are a vital part of your business. Existing outside of your normal website, the only way a user can get through to a landing page is via an external source, such as pay per click (PPC) advertising or email marketing. They can be used for lead generation, data collection, or even as a preamble to buying a product.
User Experience, or UX, represents all the things that happen to the user when the user interacts with a certain product or service – including the emotions, reactions, behavior, and attitude of the user during the whole experience. When it comes to the products and/or services a company provides, the user experience is essential.
Great packaging can make the difference between a zero or a hero. For example, nearly two-thirds of wine drinkers select their wine based on the bottle. Another boozy stat comes from the beer segment where it is rumored size and flare of the tap handle can have a positive effect on sales. Namely a large, loud handle will sell more beer.
There are countless examples about presentation and why it is important but let’s get to the reason why we are here today: tips and tricks to designing packaging that sells. These are the steps I go through each time I sit down to create a new packaging design for one of my brands and I am sharing them with you.
Your logo and your brand are the hallmarks of your business. They symbolize all that your company stands for in a single, inclusive image. A strong logo builds brand identity, making it easier for consumers to associate themselves and their lives with your business. Brand identity is crucial in competitive markets, and defining yours from the outset can boost your marketing and deliver the results your company deserves.