Business

20 Marketing Trends That Will Dominate 2020

Digital marketing is constantly changing. What’s working one year may be obsolete the next. And what’s unheard of one year could be the norm for the next.

For 2020, these are the marketing trends that I see will be most important to pay attention to and adapt. Some have been slowly growing for years and are reaching a tipping point. Others came out of nowhere due to advancements in technology.

You may not be able to adopt all of them, but find the trends that will best match your brand’s growth strategy for 2020.

Finding the Balance Between Business Structure and Flexibility

Unfortunately, due to years of traditionalist thinking, few leaders know how to successfully balance flexibility and structure into their business operations. It is far easier to follow a “simplistic, outdated organizational model in which leaders dream up strategy, devise a corporate structure to support it, and install systems to make sure employees toe the line.”

How the Internet of Things Has Impacted Marketing

The rise of the Internet of Things reflects just how closely we’ve embraced technology in our lives. Our health, our daily schedules, and our social lives are all enhanced by a network of connected objects. The IoT continues to help us evolve in a way that bridges physical and digital experiences. This enthusiasm for, and …

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20 Marketing Lessons to Succeed in 2020

I’ve been in branding and marketing for the past 10 years, but I learn new things every year. That’s because marketing is always changing, and what’s relevant and effective is different of each organization.

his past year, I’ve noticed some things that seem common across most organizations. Here are 20 lessons that I’ve learned in my experience from this past year alone, and how you can use them to grow your own brand in 2020.

Cybersecurity and User Testing: How Are They Connected?

There are few events quite as exciting as launching a new product or website. However, all of your dreams can be quickly dashed if you do not take the proper precautions to ensure that your investment can last the long haul. Enter user testing, which is a crucial step in every product launch. This process …

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How to Center Your Brand on Your Customers and What They Want

There are many reasons someone may want to become an entrepreneur. Maybe they are focused on profits or want to be their own boss. Some may just be looking to make their hobbies and passions lucrative. And of course, others may have specific creative visions they would like to share with the world. Despite the …

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How Business Leaders Can Manage High Work Volumes and Short-Staffed Teams

It’s an unfortunate side effect for businesses that fluctuate in size: the people in your company tackling the most work are also the ones in most dire need of additional help. These two issues seem to always arrive as a pair, and they can significantly impede your ability to efficiently lead your teams and serve …

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Employee Turnover in Small Business: How to Keep Top Talent by Your Side

Customer loyalty is a huge issue for business owners everywhere. You’ll see them investing their finest assets and go to extraordinary lengths to ensure better customer retention. What would happen if you’d invest the same time and creativity into preventing high employee turnover rates and inspiring greater workforce loyalty? As natural and expected as turnover …

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Tips for Monitoring Your Online Reputation

Throughout most of history, an individual’s reputation could be managed by personal interactions, local rumors, backroom gossip, and the occasional good deed or public service announcement. However, as society has shifted laterally to newer forms of networking, the priorities of maintaining the reputation of both people and companies have changed as well.  At this point, …

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