When it comes to online marketing, bigger doesn’t always mean better. Fine-tuning your PPC efforts can have an enormous impact on the results you see, and when done right, can help you compete with even your biggest competitors. Here are some tips to get you started in making the most out of your PPC campaign.
Getting a business up and running is a difficult thing to achieve. It’s a scary statistic that half of the businesses don’t make it past their first year and nine out of ten don’t make it past five years. It isn’t the most encouraging of stats when you’re trying to make your business a success. We look up to those big, established companies and we can see the divide. While not all of their strategies will apply there are some tips that we can take out of their book in order to create a successful business.
So, do you want to build a digital marketing team? Great decision! In today’s world, including digital marketing within your overall marketing campaign is no longer a luxury — it’s a necessity. You’re probably already aware of the multiple benefits of digital marketing, but in case you need a little more convincing, here’s a quick summary of why you need to give due importance to digital marketing efforts: If used effectively, digital marketing will yield high conversion rates, keep your audience constantly engaged, and allow you to reach millions of potential consumers with no geographical boundaries. The key words here are “if used effectively.”
Content creation has become critical to the success of digital marketing strategies in the last decade and the situation is not going to change anytime soon. Over 80% of people expect brands to provide content that entertains, tells stories, provides solutions, and creates experiences and events.
When it comes to the job market, it is usually the candidates who ask themselves, “How can I be more competitive?” But as the economy recovers and job opportunities grow, it is employers who are asking themselves this question. In order to attract and recruit top talent, it is important that companies take note of their employer branding. If not, the perception of your company can be easily misconstrued. This can ultimately lead to your company missing out on talented professionals and stunting growth.
At this point, we’ve had over a decade of social media metrics that have made it abundantly clear that it is an effective element in the online business world. While it is effective, marketers can’t simply rely on easy plug-and-play options for implementing it. If you want to stand out from your online competition, you have to be consistent with your game plan.
Humans are emotion-driven creatures. We feel as if we’re making rational decisions when in fact, there are so many factors that subconsciously influence our emotions and steer us in the direction of our judgment. For business owners, this sounds like bad news because the unpredictability of a prospect or customer’s buying behavior makes it difficult for them to be in control.
Marketers of both large and small businesses are working incessantly to manage their online reviews. A one-star review on Yelp or Google can be a serious concern, and having your aggregate score fall below three stars can be seen as an emergency. An unprecedented amount of time and energy is being invested towards managing online […]
Criticism can give you a new, different perspective in your business, so it will give you a chance to see things that you have missed or didn’t consider. More importantly, it will offer you opportunities for improvement which is vital when you’re trying to grow your business.
Thought leadership has become a pretty common buzzword among many industries, and like other popular terms, it’s tempting to dismiss it as a meaningless jargon invented to help people feel more important. Should the term be dismissed as jargon? Well, the answer is “it depends” — the phrase has an important meaning, but just like words such as “expert,” watch out for people using it frivolously. The signs of a real thought leader are easy to spot, but becoming one isn’t such an easy task.