Criticism can give you a new, different perspective in your business, so it will give you a chance to see things that you have missed or didn’t consider. More importantly, it will offer you opportunities for improvement which is vital when you’re trying to grow your business.
Thought leadership has become a pretty common buzzword among many industries, and like other popular terms, it’s tempting to dismiss it as a meaningless jargon invented to help people feel more important. Should the term be dismissed as jargon? Well, the answer is “it depends” — the phrase has an important meaning, but just like words such as “expert,” watch out for people using it frivolously. The signs of a real thought leader are easy to spot, but becoming one isn’t such an easy task.
Marketing in the present day is hard work. Regardless of the industry you’re in or the niche you’re trying to sell, the world is saturated with content, and it’s a daily struggle to break the mold and stand out in the eyes of your customers.
When it comes to creating your business from scratch, there are many things to consider. Using SEO rules to establish yourself on the market and become an expert in your field is essential. Ranking high on Google and other similar search engines should be your number one priority. Using a user-friendly interface, creating CTAs, choosing the proper keywords, and creating your own landing page are just some of the SEO tools that could help your business expand.
Landing pages are a vital part of your business. Existing outside of your normal website, the only way a user can get through to a landing page is via an external source, such as pay per click (PPC) advertising or email marketing. They can be used for lead generation, data collection, or even as a preamble to buying a product.
Content marketing is a relatively new thing in the marketing world. However, its benefits became quickly obvious to companies all over the world. It’s a good way to build a positive public image, help your customers all while promoting your products or services.
User Experience, or UX, represents all the things that happen to the user when the user interacts with a certain product or service – including the emotions, reactions, behavior, and attitude of the user during the whole experience. When it comes to the products and/or services a company provides, the user experience is essential.
Email is very important, as we depend on it so much that sometimes it starts controlling us and our time.
There are 3.7 billion email users in the world, sending an average of 269 billion emails every day. You can only imagine how much time is spent on each email and how much time we could save if we started using email services in a smarter way.
So before your emails start controlling you, here are top 10 quick wins to both boost your email management and make writing emails less time-consuming.
Ever heard of a micro-influencer? It’s a relatively new concept but is quickly catching the eye of marketers and owners of small and medium-sized businesses around the world. The use of so-called micro-influencers to generate interest in a brand is gathering pace. It is becoming one of the most intriguing ways to drive a business. We’re going to explain how to use a micro-influencer in the best possible ways to further your branding.
Pinterest is one of the most popular social media platforms. It continues to gain a lot of new users every year, and it reaches a wide range of audiences. It also has an updated platform which allows advertisements.