Content creation has become critical to the success of digital marketing strategies in the last decade and the situation is not going to change anytime soon. Over 80% of people expect brands to provide content that entertains, tells stories, provides solutions, and creates experiences and events.
When it comes to the job market, it is usually the candidates who ask themselves, “How can I be more competitive?” But as the economy recovers and job opportunities grow, it is employers who are asking themselves this question. In order to attract and recruit top talent, it is important that companies take note of their employer branding. If not, the perception of your company can be easily misconstrued. This can ultimately lead to your company missing out on talented professionals and stunting growth.
At this point, we’ve had over a decade of social media metrics that have made it abundantly clear that it is an effective element in the online business world. While it is effective, marketers can’t simply rely on easy plug-and-play options for implementing it. If you want to stand out from your online competition, you have to be consistent with your game plan.
Humans are emotion-driven creatures. We feel as if we’re making rational decisions when in fact, there are so many factors that subconsciously influence our emotions and steer us in the direction of our judgment. For business owners, this sounds like bad news because the unpredictability of a prospect or customer’s buying behavior makes it difficult for them to be in control.
Marketers of both large and small businesses are working incessantly to manage their online reviews. A one-star review on Yelp or Google can be a serious concern, and having your aggregate score fall below three stars can be seen as an emergency. An unprecedented amount of time and energy is being invested towards managing online […]
Criticism can give you a new, different perspective in your business, so it will give you a chance to see things that you have missed or didn’t consider. More importantly, it will offer you opportunities for improvement which is vital when you’re trying to grow your business.
Thought leadership has become a pretty common buzzword among many industries, and like other popular terms, it’s tempting to dismiss it as a meaningless jargon invented to help people feel more important. Should the term be dismissed as jargon? Well, the answer is “it depends” — the phrase has an important meaning, but just like words such as “expert,” watch out for people using it frivolously. The signs of a real thought leader are easy to spot, but becoming one isn’t such an easy task.
Marketing in the present day is hard work. Regardless of the industry you’re in or the niche you’re trying to sell, the world is saturated with content, and it’s a daily struggle to break the mold and stand out in the eyes of your customers.
When it comes to creating your business from scratch, there are many things to consider. Using SEO rules to establish yourself on the market and become an expert in your field is essential. Ranking high on Google and other similar search engines should be your number one priority. Using a user-friendly interface, creating CTAs, choosing the proper keywords, and creating your own landing page are just some of the SEO tools that could help your business expand.
Landing pages are a vital part of your business. Existing outside of your normal website, the only way a user can get through to a landing page is via an external source, such as pay per click (PPC) advertising or email marketing. They can be used for lead generation, data collection, or even as a preamble to buying a product.