Your logo and your brand are the hallmarks of your business. They symbolize all that your company stands for in a single, inclusive image. A strong logo builds brand identity, making it easier for consumers to associate themselves and their lives with your business. Brand identity is crucial in competitive markets, and defining yours from the outset can boost your marketing and deliver the results your company deserves.
Toy ‘R’ Us is closing down. While many saw the this as a slow and inevitable death, it still sends shockwaves through the business community.
They were the top leader in their industry for decades, and in an industry that is still growing today. So there’s a lot of speculation around what they did wrong, and what they could have done differently.
There’s the business finance side, where many question their choices of going public, having Amazon handle their fulfillment or practices that led them into debt.
But I’m going to take a look at the branding and marketing perspective because it affects large corporations and small businesses alike.
What if the business that you do could drastically transform the lives of people who need it the most? When you do business with SparkFlow, you get to be part of that change.
A few times a year, I donate a percentage of all my business to a worthy cause that is making a difference in people’s lives. This spring, we’re going to help rescue and restore girls from sex trafficking.
2017 is over, and I’ll admit, it wasn’t one of my best years in business.
I did have a lot of successes – I was able to increase my email list, acquire new clients, set up recurring monthly clients, and launch new services.
But I also didn’t do as much as I had hoped to do, and also wasted a lot of my time on things I shouldn’t have been working on. I also worked with a lot of businesses and teams, and saw the mistakes they were making that prevented them from growing.
As I’ve grown my business, I’ve come to rely on a lot of online tools to run it. There are probably dozens of software platforms that I use to run everything from operations to marketing to sales. And I always want to use the best, so I’ve tested hundreds.
In this article, I’m going to share with you the top online business tools that really came through for me in 2017. There are so many that I used, but I relied much more heavily on these this past year, so I wanted to limit the list to the top of the crop.
You may have heard a lot about Net Neutrality in the news recently. In fact, you’ve probably heard a lot about it a few months ago, and also a couple years ago. That’s because it’s an ongoing war over the freedom of the internet, and another battle is coming up.
It can be easy to ignore because it seems like it’s just a bunch of big companies fighting over obscure laws. But if you’re a small business or nonprofit, it has a huge impact on you.
You see a lot of big companies doing this thing called “corporate social responsibility.” It’s seems like the trendy thing now. They’re donating to charities and making sure they’re environmentally friendly. But is that for you?
We gravitate towards doing things that are exciting or urgent because they give us immediate results, or at least the perception of it. What we should have been doing all year was grow our audience through consistent content marketing, but that’s boring.
If you’re creating a new startup or rebranding your current company, here’s what you need to do to make sure your name is remarkable and memorable (and available!).
Brands lose out on so many visitors when people can’t find their website or social media profile because they’re spelling it wrong or can’t remember it. If you want people to remember you and find you, here’s what you need to consider.
As your business grows, it gets harder to stay on top of everything. You forget things, things fall through the cracks, and you just find yourself overwhelmed.
Google offers a ton of free and paid apps that help you run your business more efficiently. Maybe you already use Google Docs or Gmail. Here are some of the top ones to use.