Any project manager involved in managing a digital marketing project knows that he or she is going to face a lot of challenges related to content. Figuring out how to create great content is one these challenges, and involves writing textual materials that a target audience could find useful and interesting.
At this point, we’ve had over a decade of social media metrics that have made it abundantly clear that it is an effective element in the online business world. While it is effective, marketers can’t simply rely on easy plug-and-play options for implementing it. If you want to stand out from your online competition, you have to be consistent with your game plan.
Digital marketing revolutionized the way we live and do business in the last couple of decades, but the process is not over yet. On the contrary, it’s a field where innovations occur almost on a daily basis, so you have to stay up to date with the latest trends in order to keep pace with competitors.
Search engine optimization writing, commonly referred as SEO writing, is a common method used by content creators, editors, and journalists and in sites like Sparkflow.co, housing expert writers to write content which is most related to queries on search engines such as Google and Bing. As a writer, creating search-oriented content is key to having your content get good ratings. Many mistakes are made by upcoming content creators mostly that lead to low ranking and less viewership on a particular page.
Content marketing is a relatively new thing in the marketing world. However, its benefits became quickly obvious to companies all over the world. It’s a good way to build a positive public image, help your customers all while promoting your products or services.
Pinterest is one of the most popular social media platforms. It continues to gain a lot of new users every year, and it reaches a wide range of audiences. It also has an updated platform which allows advertisements.
Acquiring followers is a particular challenge for businesses on social media. People tend to freely follow other individuals, but are wary of following businesses for fear that their timelines will become filled with promotional content.
If you’ve recently created a social media presence, or are looking to expand it, one promising source of followers is the people who already interact with you! Customers, clients, even potential customers you meet during real life outreach efforts. The trick is getting them to remember you for long enough to check you out on their mobile device or computer.
You’ve got your blog post production down and you’re pumping out those articles. But you know that content creation is only one part of getting web traffic to your site – the other is having good SEO.
But you’re either writing so many blog articles or are just too busy with everything else to properly go through all the SEO checkpoints on your post. You don’t always do every single optimization, and you leave a few things out here and there.
It may save a few seconds, but you’re leaving good SEO juice on the table and missing out on a lot of potential web traffic.
You’re probably in the process of creating your marketing strategy for 2017, but aren’t really sure what to change. If you saw growth in 2016, what things contributed to that growth that you need to do even more? If you struggled in 2016, what do you need to do differently so that you do grow in 2017?
In 2016, I saw a lot of successes and a lot of failures in my businesses. Some of them grew, while others closed down. I’ll share with you some of the most important digital marketing lessons I’ve learned from the past year and how you can use them to improve your own business.