Getting a business up and running is a difficult thing to achieve. It’s a scary statistic that half of businesses don’t make it past their first year and nine out of ten don’t make it past five years. It isn’t the most encouraging of stats when you’re trying to make your business a success. We look up to those big, established companies and we can see the divide. While not all of their strategies will apply there are some tips that we can take out of their book in order to create a successful business.
What is Your Brand Essence?
The first part of discerning your brand essence is knowing your brand name. Once you have this you can break it down into what it means. You need to spell out what your brand or product does, what are its features and what are its claims? Next you can determine what is the logical benefit of your brand/product, what does it actually achieve for a consumer? Once you have determined this you can understand what the emotional benefit is, how will a customer feel by using your brand? Finally, we get to the brand essence, this is the simplest deduction from all of the above, what is your brand about on the most basic level? Hope? Strength? Love?
“Once you have come up with the above you will be able to create a marketing strategy which is targeted to your customers and exactly what they want from the product. It’s all about knowing and understanding your customer and catering to them,” advises Olivia Hull, head of LastMinuteWriting and Researchpapersuk.
Employees Hold Your Business Together
Let’s face it, without your employees, your business simply wouldn’t run. Taking care of those employees is only going to benefit you. A well-looked employee will make sure to take care of your business in return. Making
Obviously, the basics are important, they need their salary, holidays, sick leave etc. These are the basics of any job and don’t make the difference. What makes the difference are the extra things, flexible benefits, extra training, and support. Taking an interest in your employees and their feelings will not only help them to feel valued but also empower them. An individual who feels engaged with the business will make more effort towards its success.
Value Customer Experience
Customers are what keeps your business in business! Valuing them will make all the difference in your brand’s success. You’ve already made sure to cater to them by distilling your brand essence but it doesn’t stop there. Your customer’s experience will make or break your brand. Of course, it’s not always possible to be perfect but this isn’t about that. Letting your customers know that you are making an effort and value each and every one of them, will create loyal customers. Ask them how their experience was, value their feedback, and most importantly – act upon it. Reviews and feedback are great if they are positive, but the real test is responding to the negative ones. Letting a customer know how you aim to improve will not only increase that customer’s opinion of your brand, but it will also improve the image of your business to anyone who sees that review as well.
“Building customer loyalty doesn’t have to cost a fortune. Often it is the little things, like asking a customer’s thoughts or rewarding them for loyalty which make the difference. The more effort you make to make your customers feel valued, the more likely they are to have a positive experience and spread the word about your brand,” says Gary Hendley, customer support specialist at Draftbeyond and Writinity.
Written by Martina Sanchez
I am an entrepreneur and content marketing specialist at Lucky Assignments and Gum Essays.
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