Why Businesses Are Investing in Native Mobile Application

Since having a mobile presence has become part and parcel of the digital footprint for any business, we have seen the emergence of several options ranging from the mobile web, hybrid apps, native apps, cross-platform apps with native user experience, Progressive Web Apps, etc. Despite many options, native options remain the key to a successful mobile presence for most enterprises. 

The question is why native apps remain so important in companies’ mobile and digital strategies across the niches. Well, native apps, unlike other options, truly deliver a dynamic, powerful and audience-focused solution keeping the specific device and OS constraints and features in mind. Native app development easily gives a company a competitive edge in terms of branding and customer engagement. 

With so much to offer, native apps deserve some explanation on their key value propositions and advantages that made them popular among enterprises. 

Robust Scalability

Native apps allow faster configuration as they are designed and built targeting mobile OS platforms, hence offering optimum scalability. Even while you are making two app versions for iOS and Android, inherently, the native apps on these two platforms are different, and they don’t leave any scope of worries concerning compatibility. This, in the end, allows businesses to add new features and scale-up capability. 

Thanks to fewer limitations concerning configuration, native apps can be scaled up easily. Another big advantage of starting with a native app project is that you can later utilize some native modules for building the other app version on a different platform. You can reutilize some smaller app modules and optimize them with cross-platform code to build a separate version targeting another OS platform. 

Scaling up an existing native app to extend presence across multiple platforms is much easier, and the approach has already been embraced by many leading apps, including Facebook and Airbnb. 

Unmatched Security

Compared to the hybrid apps that mostly rely on system browser security, native apps enjoy stronger security and robust safeguards from a variety of vulnerabilities thanks to their close integration with various OS layers. This makes it tougher for malicious attempts and hackers to penetrate native apps easily. 

Moreover, the native apps don’t rely on third-party APIs and only use official APIs that are thoroughly verified across different OS versions for their security attributes. The carefully built official SDKs of the OS platforms also come with many security safeguards inbuilt to protect the system from all sorts of malicious attempts of data tampering and hacking. 

Unparalleled Maintenance

When it comes to app maintenance and updates, they have significant positive differences between cross-platform and hybrid apps. A native app always needs to be launched with the latest app update and hence comes with the latest features, value additions and security upgrades. 

Moreover, getting an instant update on the latest app version is extremely easier and effortless. The best part is those native apps at the time of installation, maximum content and information about the most recent update with ease. Additionally, native apps upload the maximum content on installation. This prevents native apps from getting updated continuously in the background.

Ultimate Performance

The biggest draw for native apps is obviously their performance and smooth loads b time. Native apps are way more performance-optimized when compared to hybrid or cross-platform applications. Just because native apps are built to address a mobile operating system’s specific need, they offer far better performance. 

On top of that, native apps are built with tried and tested languages and technologies to back the specific operating-system standards, different screen sizes and a variety of system versions. 

Full Access to all native features 

Native apps, just because of being platform-specific, offer the developers complete Access to all the OS features. By taking advantage of this integrated Access to device features and platform elements, they can provide a smooth and engaging user experience.

Some of the key local device features that native apps take advantage of include GPS facility, Camera, Microphone, accelerometer, Push notifications, etc. For native apps to access device features, there is no need for a bridging element. 

Fewer errors and bugs 

Thanks to native apps, an app faces the least errors and bugs in the final product. When you build a cross-platform or hybrid app and rely on tools like Cordova or Xamarin. Building two separate apps with one codebase are always more exposed to coding errors and bugs. 

This is one area that made native apps popular for app projects aiming to ensure clean code and zero errors. No wonder most challenging and performance savvy big brand apps are built as native ones. 

Unparalleled User Experience

There are too many technical challenges for cross-platform apps. But apart from these aspects, these apps, by trying to bridge the gap with the platform layer, actually undermines the overall user experience. Since user experience is key to user engagement, user retention and steady business conversion, native apps enjoy a clear edge over non-native apps. 

Native apps help app developers exercise a higher level of control over the user experience than cross-platform apps. If you don’t want to compromise on user experience and want to refute the cross-platform approach’s cost and time benefits, you can only opt for native apps. 


At any cost, one shouldn’t embrace a development approach just for the technology’s sake. One should choose on the basis of the audience, app features and app competition. In most cases, native apps utilize the device and platform feature to ensure a better user experience and steadier business conversion than ever before. 

As the situation stands now, there is unmatched efficiency in native app development across the spectrum. The best tech experiments and user experience tweaks are happening only on native apps now. Naturally, any ambitious app project trying to offer something unique and exceptional most of the time relies on native apps.


Guest Article by Juned Ghanchi

Juned Ghanchi is a co-founder & chief marketing officer at IndianAppDevelopers company, a mobile app development company which have an expert team of app developers in India specialises in all mobile platforms iOS & Android. He opts to share his expertise in web and mobile technology by content contribution on various reputed magazines and blogs.

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