Tips to Improve Your Social Media Marketing

As a business owner, you know how important social media is to your marketing efforts. However, did you know that achieving success on social media takes time and effort?

Having a well-thought-out plan, establishing goals, and using the right tactics will help you improve your efforts. From posting at the right time to investing in SSL encryption, keep reading for some tips that will help you get better results from your social media efforts.  

Find and Use the Right Social Channels

You will find several social media platforms out there. The question is, what’s right for your business?

It is easy to get lost in the process of trying to find and use the right social platform to focus on. In most cases, you should choose the platform where your target audience is spending a lot of time.

Research is required to discover what platform this is. According to research, the user base on Facebook is spread across many age groups, and with billions of users, this may be a great place to start, regardless of your brand or industry.

Facebook is a great place to generate leads and improve brand awareness. However, for expanding a network of professionals and influencers, consider LinkedIn or Twitter.

Utilize the Live Video Feature

Today, live videos are more popular than ever before. If you want to engage your audience, a Livestream is a smart way to do it. In fact, it’s estimated that 80% of people would rather watch a live video than read a blog.

Also, around 67% of the people viewing live videos are more likely to buy something. If you want to take steps to improve your social media marketing, then live videos should be considered. Keep in mind that live video can be anything you want.

Build Your Brand’s Story

Everything your brand says about itself and how it is said can impact how people feel about it. This means that learning effective storytelling is essential when it comes to brand marketing.

With a story, you can start to build that emotional connection between your audience and brand. Along with what and how you say things, where your brand communicates this story is also an important factor. With social media, you have the perfect platform for sharing your story and connecting with potential customers.

Consider Using User-Generated Content

UGC or user-generated content is a powerful way to promote the services and products you offer. People will naturally trust other people much more than marketing gimmicks or the claims that your brand makes themselves.

When you begin using this user-generated content, your target audience will receive real, honest feedback right from other people, rather than just having to rely on what you have said. This type of social proof will help put your brand in a position where it is seen as trustworthy.

With user-generated content, you can also impact purchasing decisions of your customers. In fact, approximately 47% of people in generation Y want to see user-generated pictures and videos when they are shopping. With these visuals in place, your content and brand will seem more trustworthy than your competition. Up to 50% of people claim that UGC images are more impactful and influential than the videos and pictures you post.

Find Images That Are Social Friendly

Today, it will be hard to find social media marketing efforts that don’t include some type of image. In fact, if you don’t use images, you probably aren’t getting much attention. This is also something you need to add to your marketing mix if you haven’t already.

When it comes to social media marketing, there are right and wrong ways to do things. If you want to achieve success with your efforts, be sure to keep the tips and information above in mind. By doing this, you can feel confident that your efforts will have the best chance of success both now and in the future. 


Guest Article by Kevin Gardner
Kevin Gardner graduated with a BS in Computer Science and an MBA from UCLA. He works as a business consultant for InnovateBTS where he helps companies integrate technology to improve performance. He shares his knowledge and expertise not only with his clients but with his fellow bloggers and readers.

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