Location is a top consideration when it comes to any business. Where your business is located and what competition is nearby can have a huge effect on the success or the failure of the business. This is a concept that applies to your marketing efforts, as well. You have to decide where you can make your “pitch” to reach the right audience. Sometimes this is locally, and other times it is nationally or even internationally.
This is when you need to think about geomarketing. Geomarketing is a unique process that utilizes things like your location and the nearby competition to help with things like developing an effective marketing strategy and sales territory mapping. Keep reading to learn more about geomarketing and how it can benefit your business.
Getting to Know the Specifics of Geomarketing
Geomarketing is the word used to describe global marketing tactics used by businesses. This sounds simple, but the tactics are not as simple as they may seem. This involves using location data to enable marketing. It also involves analyzing and mapping customers to review and gathering and storing market data to analyze, at a later date, for themes or trends.
A quality and effective geomarketing campaign will use the data gathered to establish things like sales territories, to organize logistics, and to plan a new campaign or a new business location. An example of geomarketing would be at a store when the cashier asks for your zip code at checkout. The goal of this is to see where another store location may be beneficial by analyzing zip code data.
Accumulating the Data
It is customers who provide the needed data through various methods. For example, geomarketing can target search engine optimization trends. These would be the most popular terms or words that are searched for online. A business can use the local searches to their advantage by listing and claiming their business online and ensuring it appears for the specified search terms.
When you do this, you can benefit from the local search marketing and reviews. In fact, up to 72% of customers have stated they trust a local business that has good reviews. This translates into more business, which provides more customer data, and improved geomarketing.
Tips for Small Businesses to Use Geomarketing
There are a few different ways your business can utilize geomarketing, even if you do not have a big-name company. Some of the ways this is possible are highlighted below.
Local SEO Trends
To make sure you achieve the highest ranking possible for your business website, in your local area, you must tell Google the latest and most up-to-date information. This includes your location, the type of business you have, and your operating hours. It is also essential that you claim your business page. On your website, make sure you have listed your business name, the address, and phone number on each page.
The local SEO trends are going to help you achieve organic rankings. However, you can use AdWords to gain customers through paid searches. With Google AdWords, you can bring in new customers on a daily basis, which makes it worthwhile to look into, at the very least. You should always assume that the competition is using AdWords, as well, because there is a good chance they are.
Almost everyone is using social media in some way. Customers, clients, businesses, and almost everyone else has either a Twitter or Facebook account that they are using. This is true even if they are using it only from time to time. You can use social media to get favorites, likes, and followers, and it is a good way to generate free marketing.
It is important to understand that geomarketing is one of the most important marketing techniques your business can use. Be sure you leverage the information that this data can provide and the many tools that are available.
Guest article by Kevin Gardner
Kevin Gardner graduated with a BS in Computer Science and an MBA from UCLA. He works as a business consultant for InnovateBTS where he helps companies integrate technology to improve performance.