The COVID-19 pandemic has changed the way that you do business today. Technology has become a large part of your daily life and has affected the way your company operates. Customers are looking for a personal touch from an organization that cares. Making changes to the way you do things can introduce you to a new client base and increase your sales. Here are six marketing tips for you to follow in the coming year.
Become Familiar With Your Customers On a Personal Level
Analyze what type of customers you wish to connect with in the next year. As you establish your target markets, look at what their situations may be at the moment. Understand what they might be interested in, especially after spending a year apart from others. Survey a cross section of people to find out what is important to them, such as entertainment options or USANA Health Sciences. Compile the data that you receive then tailor your advertising to what they want. Doing this research shows those you are working with that you are concerned about their needs and wish to provide them with what they are looking for.
Use Social Media As a Marketing Platform
Utilizing social media helps you reach a brand new customer base that you might have missed before. Open accounts on several different platforms. Be careful when you set up your pages to ensure that you have accurate information as well as clear graphics and photos. Many of these sites also have places where you can sell your items. Look into what the terms are to do this, then deliberate what products you would like to offer. List their descriptions as well as a high resolution picture of it. Be sure that you list your contact information so that the buyer can reach your business to purchase it.
Be Human In Your Advertising
The past few months have put life into perspective for your customers. Reach out to them and let them know that you value them as an individual. Schedule days for your employees to help those in need in your community, whether it is delivering food to a food bank or planting trees. Consider setting up times for your local customers to get together in your facility and discuss what they have in common with each other, including your products. You can also do this by video chat if your clients are more comfortable with that idea.
Work With Other Entities
Connecting with other companies or spokespeople can get the name of your business in front of new clientele. If you have a product or service that will go well with another organization, meet with them to see if you can collaborate on an idea. Customers who are internet savvy might follow influencers who talk about topics they are interested in on social media. Contact one of these people to see if you can work together on a project or if they will sponsor your items on their platforms.
Boost Your Search Engine Optimization
Since more clients are relying on the internet to do their shopping, you need to get your business name at the top of the list when they search for products related to the ones you offer. Contact an organization that specializes in search engine optimization, or SEO, to see if they can assist you with increasing the times that customers see your website on the internet. They should be able to offer you a solution to add more traffic to your webpage and boost your online sales.
Use Technology When You Can
Adding technological advances to your company can attract clients to you as well as make your job easier. Adding videos to your website or app allows customers to see your shop as it is so they know where to look for the products that they require. Databases let you find the information that you need quickly so you can apply it and have the answers that you need. The way that you do business has changed drastically over the past year. Reaching out to your customers and increasing the technology that you use can keep you competitive in this new market.
Guest Article by Kevin
Kevin Gardner graduated with a BS in Computer Science and an MBA from UCLA. He works as a business consultant for InnovateBTS where he helps companies integrate technology to improve performance. He shares his knowledge and expertise not only with his clients but with his fellow bloggers and readers.
Subscribe to weekly marketing tips
Every week, you’ll get a useful email that gives you an action plan for how you can grow your brand. In it, you’ll find: