Business owners spend approximately 8% of their gross revenue on marketing campaigns. Making sure your current marketing campaigns are providing a great return on your investment is crucial. The last thing any business owner wants is to waste money on marketing methods that are simply not working.
Rather than dealing with the headaches marketing missteps can cause, you need to work on optimizing your approach to search engine optimization. Having a website that is optimized for search engine success will allow you to get tons of organic traffic. Here are some of the things you can do to optimize your website in 2020.
Providing a Great User Experience
Before you start developing content with targeted keywords, you need to assess how easy your website is to use. If your website has difficult navigational schemes in place, it can drive traffic away from your website. The main objective you should have when building a website to showcase what your business does is making it user-friendly.
Not only will you need to focus on the navigation you have in place on the website, you also need to make sure it loads quickly. Modern consumers expect websites to load in two seconds or less. If your website is not meeting this loading benchmark, you need to figure out why.
Making sure your website is viewable by mobile users is also crucial. Nearly 50% of the traffic your website
receives will be from people on mobile devices. This is why having a responsive website that caters to these users is so important.
Well Written Blogs Attract Lots of Attention
Most people who use the Internet regularly are hungry for information. Providing consumers with in-depth information about your industry and the products/services your business offers is a must. While many business websites have a blog section, they typically don’t use this tool to its full potential. Not only do you need to post new blogs on a weekly basis, you need to fill them with relevant and popular keywords.
If you live in Florida for example, allowing a Fort Lauderdale SEO company to help you develop topics and write new blogs is a wise move. With this professional help, you can focus on nurturing the leads this form of content marketing will provide. Trying to write and publish new blogs on your own may result in a number of mistakes being made. This is why paying professionals to help with this important task is essential.
Consider Voice Search When Choosing Keywords
One of the most popular trends you need to consider when choosing keywords for your blogs and page content is voice search. Millions of people use the voice-powered assistant on their phone or in a smart device to perform searches online. This trend is one that is only growing with each passing year, which is why you need to stand up and take notice.
The best way to optimize your content for these voice searches is by using long-tail keywords. Generally, a voice search user will speak phrases instead of random keywords. Including some commonly searched questions and phrases in your content can help you engage with voice search users and increase the amount of traffic to your website.
Use Social Media to Keep Consumers Informed
Some business owners think that all they have to do is publish new content on their website to increase organic traffic. In reality, you have to advertise this content to make consumers aware of it. One of the best ways to inform the general public about your new blogs is by posting about them on social media.
Posting a short blurb about the content and featuring a link to your website is crucial when trying to get your social media followers to visit your website. Being active on social media is also a great way to keep your brand fresh in the minds of modern consumers.
Take Action Now!
Developing a solid online marketing plan and following it is the only way to achieve your business goals. Allowing professionals to help with this marketing plan development process is a smart move.
Guest Article by Keven Gardner
Guest article by Kevin Gardner
Kevin Gardner graduated with a BS in Computer Science and an MBA from UCLA. He works as a business consultant for InnovateBTS where he helps companies integrate technology to improve performance.