Marketing can have a significant impact on your sales when it’s done correctly. A good marketing strategy requires planning and takes time. Here are five ways to correctly utilize marketing strategies to increase sales.
1. Create a Marketing Plan
First and foremost, you need a plan. A plan takes research. You need to take the time to learn about your industry at a big picture level. You also need to learn about your competitors. Go through exercises like a SWOT analysis. It may seem old-school, but taking the time to learn and be honest about your company’s strengths, weaknesses, opportunities and threats will serve you well.
Once you’ve done the background research, determine who it is that you want to market to. Today’s consumers want personalization and customization. This means tailoring your products to specific segments of the market in order to make sales. You can choose more than one target market, but your strategies to reach them will be different.
2. Personalize and Customize Your Marketing
Once you’ve identified who your target markets will be, personalize and customize your approach to reach each one. Utilize web tools to create a customized experience. Creating a customized sales email strategy is an easy way to connect with different segments of your market. Identify ways that each market segment relates to your brand and tailor the email to fit their needs. If you’re a clothing business, this might mean modeling different styles of clothes in different emails based on what you know interests your audience.
This is also where social media comes into play. Using social media well and appropriately is essential to making sales. Know which platforms your target markets are likely to engage with and use those to reach those markets. This may mean using Instagram ads to reach moms and Facebook groups to reach grandparents.
3. Utilize Social Media Correctly
Social media is about building relationships. You must regularly engage with and interact with your followers. Social media should be 90 percent giving content to your users and 10 percent asking them for something in return. This means you’re constantly creating content for your customers.
This content needs to be unique and add value to their lives. Consumers are overloaded with content. It’s important that your brand cuts through the clutter and creates a reason for customers to engage with you. If it seems overwhelming to create engaging content on multiple platforms, try a social media manager for added ease.
Using influencers or industry leaders to promote through social media can lead to success if done properly.
Influencers are people that your customers follow and engage with. Customers already perceive influencers to add value to their lives. Getting an influencer to engage with your product and post about it can benefit your brand. Just make sure you’re not overdoing it. It can be easy to break consumer trust with this method, so though it works, tread carefully.
4. Use Your Customer Reviews to Reach New Customers
Posting detailed reviews can similarly create trust between you and the consumer. With so many product choices, consumers often have a tough time deciding which is the right product. Many go with the product with the most good reviews. Encourage customers to post reviews and ask for their feedback. Telling customers you care what they think creates a connection between you and them. Plus, you can post the reviews on your site to show that you are the superior product.
5. Optimize Content for Ease of Access
Finally, it can really come in handy to optimize your content to make it easier to access. One good way to do this is to make it easy for customers to voice search for your brand. With more and more consumers purchasing smart home devices, it’s more likely that they will shop by voice. Make sure that your brand is one of the options when they choose this route.
Similarly, making sure your web presence is easily accessible and mobile-friendly is also important. It should be easy to use and contact you through. Mobile friendly websites are so important, that many designers start with the web version and work their way back to the desktop version.
When working on your website and marketing to customers, adding value to their lives by targeting your marketing will ultimately help you increase sales.
Guest Article by Kevin Gardner
Kevin Gardner graduated with a BS in Computer Science and an MBA from UCLA. He works as a business consultant for InnovateBTS where he helps companies integrate technology to improve performance. He shares his knowledge and expertise not only with his clients but with his fellow bloggers and readers.
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