How to Write a Business Plan for SaaS Company

Software as a Service (SAS) companies are increasing nowadays, as it’s a great way to increase the number of your sales effectively. If your business start-up needs funding or if you’re an entrepreneur who wants to implement his ideas, the ideal way to do that is by formulating a business plan.

A business plan is an important step in starting your SaaS company because you are going to need a lot of financial support to build your company. You can’t wait overnight to see any results, but instead, you need to follow a proper strategy to turn your dreams into reality.

Every business plan has components related to the type of business it is, so in the case of a SaaS company, you need to highlight all your needs and figure out a way to fulfill them. A business plan will cater to your specific goals and help grow your company to reach its full potential. Here are some of the key features of an effective business plan:

Choose a Format

There are different formats for every business plan, and you have to figure out which format will suit your company the most. You can choose from;

  • Traditional: A traditional business plan requires an in-depth and elaborate knowledge of your entire SaaS company and how you are going to run your business. You need to include your goals, the kind of services you are offering, and your specific audience. It requires company description, market analysis, your products, marketing strategies, and your finances. 
  • Lean: A lean business plan is mostly recommended for SaaS companies and start-ups that are in the early stages of development and offer a wide range of products. When it comes to SaaS, you need to make required changes daily, so a lean plan is ideal for entrepreneurs. 

You can find all kinds of business plans only that are specifically made for the type of business you want to run, but as a SaaS company, the safest option is to create a lean business plan. As a SaaS company, you are constantly generating new ideas, so you need room for any development; a lean business plan will cover your strategy, products, and your business model. 

Know Your Target Audience

Before launching your business, it’s important to know who your target audience is, which means defining your customers. If you don’t know the kind of people you are creating your services for, then you won’t be able to make any sales. Depending on the type of products and services you offer, you need to differentiate and categorize your different customers.

If you have a target audience, you can use common demographics and customer information to come up with features that appeal to your desired market. Most SaaS companies end up making this mistake where they launch a product without determining their niche and potential customers. 

To grow your business, you have to offer the audience something they require; thus, defining your audience is important.

Calculate Customer Acquisition Cost

The major difference when it comes to SaaS companies is that they abide by a varying growth curve than the rest of the products companies offer. Having a Software as a Service (SaaS) is not about making one-time purchases, but it mostly relies on frequent purchases and subscriptions.

As a SaaS company, you take a problem that your target audience might be facing, and you offer a solution for it. You can’t achieve your goals if you don’t have customers who are actively making purchases. During the beginning phase, you might need a financial push to help you get started, but you need to make sure that you’re going to convert it into sales.

Keeping a record of CAC will let you know how much you’re spending and making in return. Are you spending money to acquire new customers now and then, or do you have a self-service sales plan? Your business plan will need to have a customer acquisition strategy, so you know how to reach out to your audience and how your sale process is going to be like.

Set Your Pricing Model

Defining your pricing model is useful for both you and your target audience. You need to set different prices for the products and services you are offering and how much your entire revenue is going to cost. 

You can also highlight your future goals and how you are going to accomplish them by providing your customers a varying pricing model depending upon your services. For instance, Muslim Pro offers a list of their entire services and how much it’s going to cost.

Monetize Future Plans

A SaaS company offers solutions and services regarding relevant problems and needs of the customers, so it’s important to come up with future ideas. You can use your main product or service to create new ideas and how you can monetize them. A business plan should include the direction in which your company is headed, so it’s important to show long-term profitability. 

Financial Funding

A SaaS business plan needs to have a financial back-up because it is different from the rest of the business plans. Since your sales depend on customers subscribing to your company, you will need investors to provide you financial funding to keep going on. You can record some key metrics like:

  • Monthly subscription sales
  • The amount of money a customer spends as long as they are subscribed to your services
  • The total percentage of the customers who end up canceling their subscriptions
  • Profit and loss

Keeping everything in check will help you seem profitable to potential investors and help you get the funding you need to grow your business.

Takeaway- A Business Plan Will Benefit Your SaaS Company

Writing a business plan for any company is the first and most essential step as you get to come up with a strategy and ways to increase online traffic. The entire process you follow as a business falls under your business plan and can guide you through different phases. 

As a SaaS company, following a roadmap is the most effective way to make sure you run a successful platform and earn money to keep your business running.


Guest Article by Shaheryar Sadiq

Shaheryar provides ghostwriting and copywriting services. His educational background in the technical field and business studies helps him in tackling topics ranging from career and business productivity to web development and digital marketing. He occasionally writes articles for Carpet Cleaning Maidstone.

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