How to Create a Social Media Schedule

How to Create a Social Media Schedule

If you create a social media schedule, you’ll be a lot more likely to succeed in your online marketing.

Most businesses starting out on social media try to post as much as they can, or simply whenever they can. Sometimes they post whenever something comes to them. That’s a recipe for failure.

Being successful on social media (getting actual revenue from your marketing efforts, not just likes) requires consistency and commitment. That starts with creating a schedule that you can follow.

Here’s how to get started.

Decide Which Channels You’ll Be On

Unless you have a social media team, you can’t be on all channels at once. Yes, it’s important to at least grab a consistent username across multiple social media platforms so that you have it in the future and no one steals it. But you don’t have the time to post on of them.

There’s nothing wrong with being on just one network. With 2.19 billion active monthly users, Facebook is a great place to start. If you have a lot of products or customer images, Instagram might be the place to go. Or if you’re event or news oriented, Twitter may work best.

If you’re starting out, choose 1-2 social media platforms that make the most sense for your brand.

Create Categories for Your Posts

Don’t think that inspiration is going to come each time you go to post – it’s not. Nor is posting random stuff “organic” or “authentic.” Without intentionality, your social media is just going to be scattered and ineffective.

Think through the types of information you want to communicate and organize them. This could be educational, entertainment, inspirational, or something else. Then think through the methods of content that are easiest for you to produce, such as articles, photos, videos, or graphics.

This article offers a good outline for organizing your social media content into categories.

Decide When and How Often to Post

Nothing kills your reach more than inconsistency. You get a shot of creativity and post multiple times in one day. Then you go a few days or weeks without posting anything.

Take a realistic look at how much time you have actually work on social media. If you’re just starting out, I would recommend 3 times a week, like a Monday/Wednesday/Friday schedule. But if you can only create content and and post once a week, then start with that.

This is why consistency is so important to your marketing.

Create a Calendar

With everything else you’re managing, it’s really easy to forget to post on social media. It easily falls down the priority list when other stuff comes up. But unless you commit to it, your social media marketing is doomed to fail from the start.

Creating a calendar of what to post and when will help you stick to your social media schedule. If you plan it out a week in advance, you don’t have to think about creating content and posting all the time. It just becomes a task you can check off your list. If possible, I would recommend planning and scheduling your social media posts a month in advance.

It’s as simple as creating a spreadsheet for each day of the week, or a month calendar. You can even do it in a text document if you want.

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