How Do You Take Social Media Followers To Your Website?

We all know that social media can be a great source of traffic for e-commerce websites. The more people engage with a brand on social media, the higher its website traffic is, which, of course, helps in achieving such important tasks such as lead generation and increasing sales.

Therefore, having a large social media presence means increasing chances for steady website traffic. Are you looking to boost your website traffic from social media? Getting people to a website through social media requires mastering specific engagement techniques such as:

1. Create Great Content

2. Inspire Viewers with Visuals

3. Avoid “Salesy” Content

4. Post at Specific Time

5. Make Your Content Easy to Share

6. Engage with Your Audience.

As you can see, taking your social media followers to your website isn’t something that happens overnight, so let’s learn how to achieve this goal in an effective and efficient fashion.

1. Create Great Content

Your target audience won’t read your content if it seems to be irrelevant or useless. That’s why the best performing brands have a specific process of content creation that ensures that this won’t be a problem. The process varies from brand to brand, but the essential steps include:

  • Creating content personas to identify the target audience’s needs and issues
  • Researching keywords relevant to the target audience
  • Creating enticing topics
  • Writing content on specific topics that address these needs and issues and using the style of writing that the audience prefers.

Completing all these steps increases the chances that the viewers will want to click on your content and go to your website.

2. Inspire Viewers with Visuals

Most humans are visual learners, so including images and other visuals (infographics, gifs, etc) is an absolute must to increase website traffic. According to a great compilation of stats from Inc., Facebook posts with images earned 87% of all engagements while tweets with images received 89% more favorites, 150% more retweets, and 18% more clicks.

Impressive, right?

That’s why your social media posts should feature visuals. Just make sure that you don’t use free images from the Internet, there are lots of other businesses using them, so that won’t work very well for your reputation, recommends Buddy Scalera, an author from Content Marketing Institute.

3. Avoid “Salesy” Content

This tip could have been added to the first one, but I feel like I should emphasize it because it can really hurt the image of your business. Internet audiences are fed up with in-your-face advertising and cheap sales tactics, so if you use them, too, you won’t be getting any traffic anytime soon.

In fact, the abundance of such low-value, keyword-stuffed, and overly “salesy” content has resulted in Google releasing quality guidelines and updating search algorithms that don’t index such content. To avoid being ignored by Google, you need to follow these guidelines and focus on creating truly useful content where you help your readers to solve their problems.

4. Post at Specific Time

To increase social media engagement for your posts, you should also adhere to the latest evidence-based recommendations for posting times. While there’s no universal formula for maximum engagement, studies suggest that posting at specific times works better.

Here are the latest findings, according to Falcon blog:

  • The best time to post on Facebook: 12-4 pm; the best days to post: Wednesday, Thursday, and Friday
  • The best time to post on Instagram: 11 am – 1 pm, 2 am; the best day(s) to post: Monday, Wednesday, Thursday, and Friday
  • The best time to post on Twitter: 12 pm; the best day(s) to post: Monday, Tuesday, Wednesday, and Thursday
  • The best time to post on LinkedIn: 5-6 pm; the best day(s) to post: Tuesday, Wednesday, and Thursday.

5. Make Your Content Easy to Share

There’s no way I could overstate the importance of shares. They are absolutely necessary for increasing the reach of your content and enhancing your visibility as a reliable source of information.

“That’s why you should encourage your audience to share your content – for example, by saying it in the post description,” recommends Dana Wilson, a digital marketer at Write My Essay For Me. “Also, provide social media buttons on your site so those who landed there could easily share it across multiple platforms.”

Another great idea is to include Click to Tweet buttons so viewers can quickly and easily share the main points of the content with their own followers or friends.

6. Engage with Your Audience

Content creation is a complex process that will take up a lot of your time. However, no matter how long you work on creating quality content, you should never underestimate the importance of engaging with the users who interacted with your content. Not only it’s a good way to increase your traffic, but it’s also an effective way to collect feedback and improve your readers’ opinion about your business. So, feel free to interact with your social media followers by answering their questions in the comments, thanking them for their opinions, and sharing their own content if appropriate.

Persuading social media users to come to your website is a tricky business, that’s why there are so many techniques for getting it right. Therefore, feel free to use these tips to make social media a major source of traffic on your website and give it your best to increase the chance of success. Hope you’ll do it sooner than you think!

Guest Article by Tom Jager

Tom Jager is a professional blogger based in London. He covers topics related to digital marketing, blogging, social media and business in general. He is always seeking to discover new ways for professional and personal growth.

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