E-commerce seems to be gobbling up the retail world. Some of the most established brick-and-mortar retail brands like Toy “R” Us have liquidated and closed their doors. On the flip side, the digital world has become an exciting space to be, with enterprises establishing digital brands to tap into the online market. And with the retail eCommerce sales predicted to hit the $2B mark by 2020, most brick and mortar stores have also started to hire Magento programmer to develop and maintain eCommerce websites.
With that said, simply setting up an eCommerce website doesn’t necessarily guarantee success. You need to know your market, the best technology to use, and the different types of professionals you need to work with.
In this article, we are going to look at all that, as well as see how Magento eCommerce development can benefit your business, widen the customer reach scope and augment sales.
But before we kick the ball rolling, let’s take a quick look at the meaning of an eCommerce website.
What is an eCommerce Website?
eCommerce website is an online portal that facilitates the online sale of goods and services. As opposed to the brick and mortar business where payments and exchange of information are done over the counter, payments on an eCommerce website are done over the Internet.
As an enterprise owner looking to increase your income or expand your customer reach either locally or globally, an eCommerce website should be your go-to solution. And for a reason…
First, the number of people making online purchases around the world has continued to grow over the past 10 years. Secondly, an eCommerce website promises your customers 24/7 365 days accessibility with no downtime. Not forgetting that the economies of scale in online business, as well as reduced operational costs, allow online businesses to sell at heavily discounted prices.
A report released by Statista indicates that the estimated number of online buyers in 2020 is going to surpass the 2B mark, with the expected annual growth estimated to be 23.3% in the subsequent years up to 2021. In terms of sales revenue, 99 Firms estimates that the eCommerce sales will surpass the $4 trillion mark in 2020 and reach $4.88 trillion by 2021.
With such big numbers on the line, online retailers and their brick-and-mortar counterparts alike are willing to spend top dollar and even pay the highest Magento developer salary just to lay hands on the best ecommerce solution. On the other hand, the ever-evolving tech world makes it almost impossible to keep up with the eCommerce trends.
Despite good UX design, SEO, and customization being important, emerging trends such as social commerce and m-commerce are on every eCommerce’s startup radar. Worse still, more than 70% of all the online purchases are conducted on mobile devices, while social media platforms have revolutionized the way enterprises sell their products.
Taking into account all these eCommerce trends as well as other variables, it can be hard to choose the right platform to build our eCommerce website. There are multiple platforms including Shopify, OpenCart, WordPress, SiteBuilder, and so many more. But for purposes of this article, we are going to limit the scope to Magento.
Benefits of Using Magento for Your eCommerce Website
According to live statistics published by W3tech, Magento currently powers 1.2% of the entire internet. And although this number may seem small, it isn’t something to sneeze at given there are 1.5b websites currently in use. Moreover, considering Magento is strictly an eCommerce-specific platform, it has done a commendable job compared to more wide-reaching platforms like WordPress and Drupal.
With that said, the only best way to get the bigger picture of Magento is to delve deeper into the platform’s biggest advantages.
Here are the top five advantages:
Powerful and Versatile
One of the biggest advantages of Magento is its powerful nature. It can easily accommodate hundreds of thousands of orders without a problem, and the only limit you will be facing is the size of your server. As a result, you can use the platform right from the launching stage until you are fully established, without having to worry about switching when looking to scale up.
Magento also comes with multiple supplementary features like the product and inventory management feature, making it easier for you to organize your store. Moreover, you can boost conversion rates by deploying the filters to allow the customer’s journey of finding what they want easier.
Magento’s Enterprise Edition is designed with SEO in mind. As such, you are able to optimize your product’s pages and descriptions to improve your search engine rankings. Additionally, it automatically generates SEO-friendly URLs and meta descriptions, freeing you the hassle of having to create them by yourself.
Another SEO bonus of Magento eCommerce sites is the fact that they are mobile responsive. This makes your website compatible with multiple screen sizes and web browsers, as well as increase your store’s rankings.
Another great aspect of Magento is the platform’s ability to grow alongside your business. As your enterprise grows, many things will keep on changing. You’ll be glad to note that Magento web development services won’t cost as much in the future as your development team will find it easier to add web pages, content, navigation, links, and much more.
Provides Marketing Tools
On top of building an effective eCommerce website, you also need to get it in front of the customer’s eyes. With Magento, you get to enjoy a wide range of marketing tools including private sale, catalog promotional pricing, bundled products, landing pages campaigns, flexible coupons, multi-tier pricing, and much more.
Fast Loading Pages
According to a research by Sleek note, slow website loading speeds contribute to 17% of all the online carts abandonment, resulting in a $18B sales revenue loss. However, Magento helps improve the loading speed of your store, as well as improve the overall user experience.
Factors to Keep in Mind While Searching for a Magento Developer.
If you are a store owner or a Magento website development company looking to hire a Magento Developer, one thing you shouldn’t compromise on is the ability to deliver results.
And since, there isn’t a predefined list of hiring a developer, here are the top three things to keep in mind:
One of the biggest factors to consider when selecting a Magento developer is their experience. You need to dig beyond their Magento developer resume to establish whether they have the primal skills and ability to build and maintain your store. Additionally, an experienced developer should be able to collect intel from your competitors and improve your store’s version based on their findings.
Another biggest consideration when looking for a Magento programmer is your budget. Magento developer rates are some of the highest on the market and hiring a developer outside your budget means that the final products may never be realized.
Post Deployment Support
Post-deployment support is important as it helps avert instances of your eCommerce site coming to grinding halt. You want to hire a Magento developer who provides support services in case of any future dilemmas with your eCommerce store.
Cost of Magento Website Development
Just like any other form of development, there isn’t a one-size-fits-all price for Magento development. This is because the term “pricing” is relative and affected by key among other factors including the hiring location, business needs, and experience of the development team.
However, there are generally accepted reasonable rates:
Basic Magento Website: $20,000 – $40,000.
Custom Magento Website Price: $40,000-$100,000.
Magento Enterprise Website: $100,000+
As you can see, choosing the right platform for your eCommerce website is extremely important as it can make or break your online business. If you’re considering building an eCommerce website from scratch or redesigning an already existing one, Magento is an excellent platform for your CMS. It is powerful, customizable, user-friendly. And thanks to its open-source nature, it is one of the most widely used platforms by businesses looking to launch successful eCommerce sites.
Guest article written by Anastasia Stefanuk
Anastasia Stefanuk is a passionate writer and Information Technology enthusiast. She works as a Content Manager at Mobilunity, a provider of dedicated development teams around the globe.