Creative Content Marketing Strategies for Startups

Are you an aspiring entrepreneur? Then you have probably already dreamt of ruling the market one day. Or, if your business is only starting, you are thinking about growing your startup as quickly as possible. Guided by the passion of beating your competition, you will face challenges to complete your goals.

Growing your startup can be much easier with useful tips about content marketing. In essence, content marketing is one of the most important areas for developing your business. If you are ready to learn more about it, the following information will show you how to create, promote and distribute marketing content for your startup.

Pinpoint Your Niche

Let us start with one popular academic piece of advice. Whether you are writing a manuscript or marketing text, it is crucial to find your niche. In this process, you should avoid broad topics and focus on the particular expertise you have. Also, the business traits of your startup are valuable assets for finding a specific marketing spot.

Focusing on niche topics has several major benefits. Primarily, it will promote you as an authority within your niche. A better reputation will further allow you to face less competition and make your startup more visible and profitable.

Grow an Audience

To be an authority in your niche means little without an adequate audience to witness your expertise. Especially since building an audience is a key factor for every successful content strategy. And yes, this is a frequent struggle for many upcoming startups. However, here you can find some suggestions on how to overcome these issues.

The prolific path to becoming more visible is to establish relations with already popular sites. In other words, you should aim for the respected and influential sites which have a base of loyal followers. Your objective: submitting striking guest posts. They will bring you beneficial backlinks while guiding traffic back to your original site.

Attract with Visual Content

Interacting on social media has confirmed that attractive images are far more engaging than plain texts. The science agrees: your eyes will spot the same information a lot faster when it comes in a picture form. Therefore, content marketing for startups needs to rely on visual design in creating memorable graphic and video material. 

Going by what a master’s degree in visual design and communication teaches, visual designers are trained professionals who implement their developed skills in composition, drawing, photography, and data display foundations. Since they can design everything from an ATM user interface to television title credits, visual designers and startup companies make a great business combo.

Ensure Consistency

The keyword for accomplished startup marketing is consistency. You need to deliver new content rather often, as it will allow your readers to gain trust in your expertise. However, you should seek a balance in content posting. In the initial phase of your blog, posting every day could reflect negatively on the quality. On the other hand, your audience will stop growing if you rarely upload new material.

The most suitable solution would be to arrange a schedule for future content. In that manner, you can adapt to the growth of your startup and relevant content.

Harness the Power of Social Media

Today, you cannot imagine any good content marketing without social media. Your readers will increase their attention to your content if they see it while using the most favorite platforms (such as Facebook, Twitter, Instagram, LinkedIn, etc.). That idea is based on recognizing the common traits of average user activity. Maybe the users will not check your blog regularly, yet they will see your activity through social media marketing.

Creating an effective social media post should follow the previous tips. Your desire to provide a preview for the blog content should inspire curiosity. And you will accomplish that mission through a combination of concise text and resounding images.


The execution of content marketing strategies is not an easy task. Nevertheless, we tried to propose several solutions for various startups, which should be useful for new and established entrepreneurs.

Everything starts with identifying your target audience. The number of your followers will grow as long as you regularly post engaging and relevant content. In that process, you need to create visual and textual content of high-quality. Finally, promoting your ideas on social media will only help in improving your marketing strategy.

Guest Article by Jennifer Hahn Masterson
Jennifer Hahn Masterson is the Lead Content Strategist at Spread the Word Solutions, holding an MA degree in business communication.

Subscribe to weekly marketing tips

Every week, you’ll get a useful email that gives you an action plan for how you can grow your brand. In it, you’ll find:

Scroll to Top