Customer loyalty is huge in the world of business. The likelihood of you selling your product or service to an existing customer is 60-70%. Think about how much higher that statistic is than having to market to a new target audience and grab the attention of a new customer for the first time.
Marketing your business can be tough — there are so many factors to consider and so many ways to make mistakes. It can be overwhelming, especially when you are just starting out. There is a lot of information about marketing, but as a start, here are six marketing mistakes to look out for.
After talking to some search engine optimization (SEO) companies, you could be forgiven for thinking SEO is just an unaffordable, complicated and to be honest, scary topic for small business owners. But there are a few things these companies might not share with you. In this article, I’m going to share a few techniques that …
Business owners spend approximately 8% of their gross revenue on marketing campaigns. Making sure your current marketing campaigns are providing a great return on your investment is crucial. The last thing any business owner wants is to waste money on marketing methods that are simply not working. Rather than dealing with the headaches marketing missteps …
Digital marketing is constantly changing. What’s working one year may be obsolete the next. And what’s unheard of one year could be the norm for the next.
For 2020, these are the marketing trends that I see will be most important to pay attention to and adapt. Some have been slowly growing for years and are reaching a tipping point. Others came out of nowhere due to advancements in technology.
You may not be able to adopt all of them, but find the trends that will best match your brand’s growth strategy for 2020.
The online world presents a variety of different ways to promote, develop, and grow a brand. However, just because there are plenty of tools available doesn’t mean you can simply use any combination of them in any way you want and expect to get positive results. In the same way that a hammer, saw, and …
In the grand scheme of things, blogging is still a baby. The first blog was created in 1994, not even three decades ago. It wasn’t until 1999 that Blogger launched its free service. Since then, the digital world has experienced an onslaught of new media. More recently, Instagram introduced micro-blogging; instead of turning to a major platform like WordPress, you only have to post a photo and a short description to convey a message. YouTube gives people the tools to create video blogs, while podcasts are a popular form of audio blogging.
These changes beg the question: Does traditional blogging fit into today’s world that’s overrun with a wide variety of advanced media?
Any project manager involved in managing a digital marketing project knows that he or she is going to face a lot of challenges related to content. Figuring out how to create great content is one these challenges, and involves writing textual materials that a target audience could find useful and interesting.