Here’s one thing you should know: a landing page is a powerful tool for every business. It’s the first stop for customers who stumble upon your website. However, their buying decision does not actually depend on the design or aesthetics of the landing page. Rather, the landing page conversion rate depends on what is actually …
How to Improve Conversions: Copywriting for Landing Pages Read More »
Have you put time and effort into your business’s SEO strategy? If so, you likely want to know if all this hard work is paying off. While it can be challenging to learn how to monitor SEO performance, it is not impossible.
Business owners spend approximately 8% of their gross revenue on marketing campaigns. Making sure your current marketing campaigns are providing a great return on your investment is crucial. The last thing any business owner wants is to waste money on marketing methods that are simply not working. Rather than dealing with the headaches marketing missteps …
Modern Ways to Optimize Your Website For Search Engine Success Read More »
Why do your donors give? That’s a fairly important question to know. It affects how you communicate with them, keep them engaged, and find new donors. I’ll share 4 different methods you can use to solicit feedback from your donors – methods that I’ve recently used with some of the nonprofits I’ve worked with.
“Thank you so much for sharing your thoughts!” “I enjoyed reading your ideas. More content like this makes me believe that we can change our world for the better.” How often do you see positive comments like this? To be completely honest, I don’t see it quite often, even though I read up to five …
There are more than 1.5 million registered nonprofits in operation across the U.S. So how can you help make yours stand out in a veritable sea of similar humanitarian organizations? Whether part of a targeted campaign or the larger picture, digital marketing is a promising choice for increasing your revenue along with the reach of …
Link Building for Nonprofits: What to Do and What to Avoid Read More »
E-commerce seems to be gobbling up the retail world. Some of the most established brick-and-mortar retail brands like Toy “R” Us have liquidated and closed their doors. On the flip side, the digital world has become an exciting space to be, with enterprises establishing digital brands to tap into the online market. And with the …
How a Magento Programmer Can Upgrade Your Online Store Read More »
If you are offering academic services, your website has to be sharp, responsive, and crisp. The competition is this particular niche has never been so high. It is necessary to dress up your webpage to drive consistent business. If you are stuck at this first level of setting up your online platform, here is all you need to know about the next stage.
Digital marketing is constantly changing. What’s working one year may be obsolete the next. And what’s unheard of one year could be the norm for the next.
For 2020, these are the marketing trends that I see will be most important to pay attention to and adapt. Some have been slowly growing for years and are reaching a tipping point. Others came out of nowhere due to advancements in technology.
You may not be able to adopt all of them, but find the trends that will best match your brand’s growth strategy for 2020.
There are few events quite as exciting as launching a new product or website. However, all of your dreams can be quickly dashed if you do not take the proper precautions to ensure that your investment can last the long haul. Enter user testing, which is a crucial step in every product launch. This process …
Cybersecurity and User Testing: How Are They Connected? Read More »
