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Modern Ways to Optimize Your Website For Search Engine Success

Business owners spend approximately 8% of their gross revenue on marketing campaigns. Making sure your current marketing campaigns are providing a great return on your investment is crucial. The last thing any business owner wants is to waste money on marketing methods that are simply not working. Rather than dealing with the headaches marketing missteps …

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Link Building for Nonprofits: What to Do and What to Avoid

There are more than 1.5 million registered nonprofits in operation across the U.S. So how can you help make yours stand out in a veritable sea of similar humanitarian organizations? Whether part of a targeted campaign or the larger picture, digital marketing is a promising choice for increasing your revenue along with the reach of …

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How a Magento Programmer Can Upgrade Your Online Store

E-commerce seems to be gobbling up the retail world. Some of the most established brick-and-mortar retail brands like Toy “R” Us have liquidated and closed their doors. On the flip side, the digital world has become an exciting space to be, with enterprises establishing digital brands to tap into the online market. And with the …

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20 Marketing Trends That Will Dominate 2020

Digital marketing is constantly changing. What’s working one year may be obsolete the next. And what’s unheard of one year could be the norm for the next.

For 2020, these are the marketing trends that I see will be most important to pay attention to and adapt. Some have been slowly growing for years and are reaching a tipping point. Others came out of nowhere due to advancements in technology.

You may not be able to adopt all of them, but find the trends that will best match your brand’s growth strategy for 2020.

Cybersecurity and User Testing: How Are They Connected?

There are few events quite as exciting as launching a new product or website. However, all of your dreams can be quickly dashed if you do not take the proper precautions to ensure that your investment can last the long haul. Enter user testing, which is a crucial step in every product launch. This process …

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