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4 Tips for Marketing Your Small Business

The term “small business” covers a pretty broad range of business, from Etsy shops to tech startups. But one thing most small businesses have in common is a limited budget, as well as limited personnel. It can be difficult for a small business to market itself, among big brands that can afford large, expensive advertisements …

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3 Things You Should Have on Your Website to Convert More Leads

Here’s a scenario you might be familiar with. Your website gets lots of traffic. Each day you have visitors from across the country, reading your content and viewing your product offerings. Some of those turn into leads. Visitors supply you with their email and maybe a bit of information about themselves. Very rarely, however, do …

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What are SEO Strategies That Work and Don’t Cost a Thing?

After talking to some search engine optimization (SEO) companies, you could be forgiven for thinking SEO is just an unaffordable, complicated and to be honest, scary topic for small business owners. But there are a few things these companies might not share with you. In this article, I’m going to share a few techniques that …

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How to Improve Conversions: Copywriting for Landing Pages

Here’s one thing you should know: a landing page is a powerful tool for every business. It’s the first stop for customers who stumble upon your website. However, their buying decision does not actually depend on the design or aesthetics of the landing page. Rather, the landing page conversion rate depends on what is actually …

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Modern Ways to Optimize Your Website For Search Engine Success

Business owners spend approximately 8% of their gross revenue on marketing campaigns. Making sure your current marketing campaigns are providing a great return on your investment is crucial. The last thing any business owner wants is to waste money on marketing methods that are simply not working. Rather than dealing with the headaches marketing missteps …

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