User Experience, or UX, represents all the things that happen to the user when the user interacts with a certain product or service – including the emotions, reactions, behavior, and attitude of the user during the whole experience. When it comes to the products and/or services a company provides, the user experience is essential.
Top 7 UX Topics All Beginners Need to Know Read More »
When you need a logo to represent your brand, it’s best to hire a freelance logo designer or agency. But when you need to create something quickly, something simple for a side project, draft up an idea for to pass on to a designer, online logo creators can help.
6 Websites to Create a Logo Online Read More »
Ever heard of a micro-influencer? It’s a relatively new concept but is quickly catching the eye of marketers and owners of small and medium-sized businesses around the world. The use of so-called micro-influencers to generate interest in a brand is gathering pace. It is becoming one of the most intriguing ways to drive a business. We’re going to explain how to use a micro-influencer in the best possible ways to further your branding.
Micro Influencers for Small Businesses using Social Media Marketing Read More »
Pinterest is one of the most popular social media platforms. It continues to gain a lot of new users every year, and it reaches a wide range of audiences. It also has an updated platform which allows advertisements.
Four Ways to Use Promoted Pins in Pinterest Visual Search Read More »
Any business looking to succeed should have at least a website, if not an online store, to be able to reach out to their target market. But with so many websites in your niche, how do you make sure you get to the top of the search engines? How do you make your presence felt by your target customers?
Marketing Automation Tools: Making Your Online Presence Felt Read More »
Consistently reaching your target audience can be a difficult goal to achieve without conducting the necessary research. Market research has been used as a huge tool in determining target audience as well as what gets people motivated to purchase services or products. As technology continues to expand, more people see businesses who use technology as more modern and credible. While this may or may not be true, there are many modern day tools and technologies that can help marketers conduct research and reach their target audience.
How to Use Market Research & Technology to Reach Your Target Audience Read More »
Marketing can be exhausting. With so many moving pieces, it’s easy to be overwhelmed with the work that has to be done. But having the right tool can save you so much time and give you better results.
Recently, I discovered some new tools that have been extremely useful for me. I’ve only scratched the surface of what they can do, and am looking forward to using them more this year.
But they’ve been helpful enough for me that I’m going to recommend them to you.
6 New Marketing Tools to Try in 2021 Read More »
As I’ve grown my business, I’ve come to rely on a lot of online tools to run it. There are probably dozens of software platforms that I use to run everything from operations to marketing to sales. And I always want to use the best, so I’ve tested hundreds.
In this article, I’m going to share with you the top online business tools that really came through for me in 2017. There are so many that I used, but I relied much more heavily on these this past year, so I wanted to limit the list to the top of the crop.
Top 4 Online Software Tools I Used in My Business in 2017 Read More »
The holidays are here, and as you get all the Christmas sales emails from other companies, you get a little panicked because you don’t have one of your own. All year, you’ve been busy with other stuff. And really, you know you should have planned your Christmas campaign back in September or October. But here we are.
Don’t worry. You can still pull something together last minute and generate some extra sales. And if you block out a day, you could probably get it all done. I’ll share with you some of the essential pieces of a Christmas marketing campaign, along with some tools you can use to draft it up quickly.
How to Pull Together a Last Minute Christmas Marketing Campaign Read More »
If you’re creating a new startup or rebranding your current company, here’s what you need to do to make sure your name is remarkable and memorable (and available!).
Brands lose out on so many visitors when people can’t find their website or social media profile because they’re spelling it wrong or can’t remember it. If you want people to remember you and find you, here’s what you need to consider.
Find the Perfect Domain & Social Media Username for Your Brand Read More »
