Strategy

How to Pull Together a Last Minute Christmas Marketing Campaign

The holidays are here, and as you get all the Christmas sales emails from other companies, you get a little panicked because you don’t have one of your own. All year, you’ve been busy with other stuff. And really, you know you should have planned your Christmas campaign back in September or October. But here we are.

Don’t worry. You can still pull something together last minute and generate some extra sales. And if you block out a day, you could probably get it all done. I’ll share with you some of the essential pieces of a Christmas marketing campaign, along with some tools you can use to draft it up quickly.

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Marketing Ideas for Thanksgiving Holiday Weekend

As the holidays get closer, it’s a time for businesses and nonprofits to get the biggest sales and donations they’ll receive all year. For many organizations, the revenue they generate in November and December can account for up to half of their revenue for the entire. So it’s an important time to have your campaigns nailed down. One of the biggest shopping and donating weekends is Thanksgiving.

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I Changed My Business Name After 6 Years. Here’s Why

It wasn’t an easy decision and was months, even years in the making. But after 6 years, it took 2 phone calls for me to finally make the decision to change my business name. In 2010, I started my own little freelance business and called it Spark Up Arts. Now after 6 years, I’m changing the name and domain. Spark Up Arts is now SparkFlow. The domains & social media changed as well:

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10 Tips on How to Be More Productive at Work

Our work days are often full and busy and we wish we had more time to get things done. Changing these 10 little habits in your day can help you be more productive at work. Though your 8-hour workday seems long, it just doesn’t seem long enough when it comes to getting things done. Work tends to spill over into your evenings and weekends. If you don’t work after hours, you feel guilty or stressed about the unfinished work. So how do you avoid this? Well, the first way is to not have more on your plate that you can handle. Yet the amount of work you have currently may be a little out of your control. So the next step is to get more done in less time. It doesn’t mean working harder. It doesn’t mean working faster. It means working smarter.

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Mission, Vision, & Values Statements for Your Business

Mission, Vision, & Values Statements for Your Business

It can be hard to come up with mission, vision, and values statements for your business, but they’re essential to keep you on track towards your goals. You have an idea of what you want to do next in your business, but do you know where you want it to go in the long run? Without a mission, vision, and values statement, it can be really easy to wander off in a lot of different directions. As a result, your message gets confusing, your services and products don’t resonate with your customers, and you don’t grow as much as you could.

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