Just how important are the spaces where we work? From the color temperature of your office’s lighting to the technology you use every day, the physical environments that you and your team work in can have massive effects on your employees’ productivity, engagement and overall wellbeing as they put in their 40 hours. As the …
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Unfortunately, due to years of traditionalist thinking, few leaders know how to successfully balance flexibility and structure into their business operations. It is far easier to follow a “simplistic, outdated organizational model in which leaders dream up strategy, devise a corporate structure to support it, and install systems to make sure employees toe the line.”
I’ve been in branding and marketing for the past 10 years, but I learn new things every year. That’s because marketing is always changing, and what’s relevant and effective is different of each organization.
his past year, I’ve noticed some things that seem common across most organizations. Here are 20 lessons that I’ve learned in my experience from this past year alone, and how you can use them to grow your own brand in 2020.
It’s an unfortunate side effect for businesses that fluctuate in size: the people in your company tackling the most work are also the ones in most dire need of additional help. These two issues seem to always arrive as a pair, and they can significantly impede your ability to efficiently lead your teams and serve …
How Business Leaders Can Manage High Work Volumes and Short-Staffed Teams Read More »
It’s just a fact that everything is better in twos. Imagine all those buy-one-get-one-free deals that you see at your favorite store. How often do you actually leave the store with only one item? Or, think about a peanut butter sandwich without the jelly! Pairs never go out of style, and that’s just a fact. The best thing about good pairs? They make each individual entity better.
Getting a business up and running is a difficult thing to achieve. It’s a scary statistic that half of the businesses don’t make it past their first year and nine out of ten don’t make it past five years. It isn’t the most encouraging of stats when you’re trying to make your business a success. We look up to those big, established companies and we can see the divide. While not all of their strategies will apply there are some tips that we can take out of their book in order to create a successful business.
So, do you want to build a digital marketing team? Great decision! In today’s world, including digital marketing within your overall marketing campaign is no longer a luxury — it’s a necessity. You’re probably already aware of the multiple benefits of digital marketing, but in case you need a little more convincing, here’s a quick summary of why you need to give due importance to digital marketing efforts: If used effectively, digital marketing will yield high conversion rates, keep your audience constantly engaged, and allow you to reach millions of potential consumers with no geographical boundaries. The key words here are “if used effectively.”
Good communication is the key to every successful business. It can improve work performance, overall productivity, enhance teamwork, morale, and entire business success. Without appropriate communication, your company will fail to meet planned goals.
Criticism can give you a new, different perspective in your business, so it will give you a chance to see things that you have missed or didn’t consider. More importantly, it will offer you opportunities for improvement which is vital when you’re trying to grow your business.
In 2016, I saw a lot of successes and a lot of failures in my businesses. Some of them grew, while others closed down. I’ll share with you some of the most important digital marketing lessons I’ve learned from the past year and how you can use them to improve your own business.
