How do you gauge interest or engagement from your potential donors? When I look at the health of a nonprofit, I typically measure the growth and success in 3 key areas: web traffic, email list, and donations. Are they growing, stagnant, or declining?
Most marketing experts will tell you that an important part of the job is learning how to effectively adapt and deal with the unexpected. While there’s still some time before the end of this year, it’s not too late to consider enhancing your marketing strategy, and not too early to think about how your enhancements …
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In pay per click, or PPC advertising, you pay an agreed upon amount for every click you get per ad. The payment is per click and not per displayed advertisement. It’s great if you might have a limited budget. This advertising model helps you set a maximum limit according to your budget and decide how …
Over 627,000 new businesses open each year, so it is becoming increasingly difficult to stay relevant in a landscape of constant growth. If you are finding that your company’s voice is not being heard over the noise of all of your competitors, here are five effective marketing strategies that will help you to grow your customer …
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The public arena is filled with information available to marketers to enrich their social media campaigns. Information is collected by many public and private organizations and is not considered confidential; therefore it is publicly available information.
Location is a top consideration when it comes to any business. Where your business is located and what competition is nearby can have a huge effect on the success or the failure of the business. This is a concept that applies to your marketing efforts, as well. You have to decide where you can make your “pitch” to reach the right audience. Sometimes this is locally, and other times it is nationally or even internationally.
Have you put time and effort into your business’s SEO strategy? If so, you likely want to know if all this hard work is paying off. While it can be challenging to learn how to monitor SEO performance, it is not impossible.
Marketing is an essential part of any business, but what is marketing? Marketing is an umbrella term that encompasses a number of methods used to curate the image of your company in order to build awareness of, and respect for, your brand, all of which translate in a more productive and successful business. However, its …
The Coronavirus epidemic has upended businesses across the globe. As companies scramble to maintain a semblance of their previously bustling business activities, many have opted to shift as many of their operations to the cloud as possible.
If your company is attempting this transition to a remote work platform and online marketing strategy with little-to-no prior preparation, here are a few tips and tricks to keep in mind to help things go as smoothly as possible in the weeks and months ahead.
There will always be a crisis or recession that affects all industries. They are unpredictable and will affect different businesses in unforeseen ways. Though you can’t be completely immune to the impact of these events, you can strengthen your brand to better survive it and thrive when it’s over.
